The demand for SEO agency services has grown in recent years. This phenomenon is due to the fact that companies and self-employed professionals are increasingly aware of how important it is to have a good online presence .
Today, a business that does not have a website is
practically as if it did not exist. But it is not enough to have an online
site. It must be easy to find for the public that could be interested in the
products or services offered by the brand behind that space. This is where the
importance of SEO comes into play .
Search Engine Optimization (SEO) is the name given to the
set of good practices that are capable of getting search engine robots to
consider that they are facing a quality page . So good, that it deserves to be
among the first results that are shown to Internet users when they search for
certain words.
Any user can verify that the same results do not appear if
they search for “restaurant in Madrid center” than if they search for “cheap
restaurant in Madrid center”. What causes this alteration in the results is
precisely the Search Engine Optimization .
The importance of search engine
optimization
SEO helps improve organic positioning . That privileged
position that a page holds and that allows a user to locate it quickly when
performing a search .
That privileged place is the first page of Google (or
another search engine), and within it, being among the first three results ,
without the need to use a SEM campaign (paid search engine advertising).
The reason why companies and professionals want to achieve a
good position in search engines is simple: user behavior. We have become
accustomed to the fact that with new technologies we have the information we
need at our fingertips, and we are not patient when this is not the case.
The websites positioned in the first three positions of the
first page of Google take 70% of the visits . The rest are distributed among
the websites that appear on that same page, but in lower positions. The number
of people who continue to search and visit the second or subsequent pages of
Google is very residual . If the user does not find what they are looking for
among the first results, they will most likely try their luck doing another
type of search.
This behavior on the part of Internet users directly affects
companies and professionals, who are aware that they must be as high as
possible if they want to attract visits. The higher the position held within
the ranking of search results, the more visibility and more qualified traffic ,
which in turn translates into more conversions.
A simple way to summarize all this is the following: SEO
increases the chances of converting potential customers into real customers ,
because through it you can take the public to the company's website.
SEO as a marketing strategy
Search Engine Optimization tactics have a direct influence
on the natural positioning of a website. This has led to consider SEO as one of
the most important marketing tools that can be found today. In addition, it is
not just any way to get known, it is inbound marketing .
The reason for its popularity is that it has a great return
on investment (ROI) . It is true that hiring an SEO agency has a cost, but it
is more of an investment. Because the work of professionals ensures that more
qualified traffic reaches the web and with it, conversions are multiplied .
This implies that, for every euro invested, you end up earning much more.
It is a profitable investment both in the medium and long
term. And it is that a good organic
positioning can be sustained over time if you continue working to keep the page
in optimal conditions. Thus, it is achieved that it is perfect both in the eyes
of Google and the users themselves.
While an SEM campaign only results in increased traffic when
it's running (while you're paying for advertising), a good SEO strategy can pay
off for years to come.
Most relevant factors to improve
search engine positioning
Search engine robots review websites continuously to assess
their content and position them . In the specific case of Google, its bot
evaluates more than 200 different signals.
It is those fields that are known to attract the attention
of search engine robots, which must be improved to advance positions in the
ranking of results. Of all of them, the crucial factors are three.
Contents
Having sufficient and quality content is the first brick
that must be put on a website to achieve good positioning. It is that content
that will tell the search engine what the page is about and what the most important topics are
within it.
When creating content, keywords must be taken into account.
They are those terms that users use to search. Here are some examples:
Before starting to write, it is necessary to do a study of
keywords to know which ones would be interesting to position For example, if it is a restaurant, you could
work your content based on search terms such as:
Cheap restaurant in Madrid.
Restaurant in La Latina.
Vegan restaurant.
Restaurant with terrace.
These are terms that anyone interested in locating a
restaurant in a certain area of Madrid could search for. By ranking for these
words, the business has a better chance of attracting customers than if it were
simply trying to reach the first page of results based on vaguer search terms
like “restaurant” or “vegan dishes”.
Keywords are essential to develop content based on them. But
we must not forget that what is really sought is to capture the interest of
search engine bots and, later, of users. This implies that the content created
must always be relevant and useful. That is capable of responding to the user's
search intention.
The importance of a corporate blog for your company
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