At URated Digital Marketing Agency, we help you create a social media plan and ad campaigns accompanying you to achieve the results you need, with brand actions that will help you achieve more.
Social Media Marketing
We create social media
strategies for companies or brands with creative actions focused on
achieving the results you want. We consider all aspects of digital
communication to create a loyal community and potential customers.
Content For Social Networks
We create multimedia materials based on the philosophy and
values of your company or brand, so that people are interested in it. We
evaluate each content in reports with punctual analysis that allows us to
maintain positive results.
Social Media Advertising
We design ad campaigns on social networks to reach the
audience you need for your product or service. We analyze the scenarios, make
projections and optimize the budget to achieve positive results: increase
visits, get new followers or increase user comments.
Segmentation: The Right Audience
We identify the audience you want to reach until obtaining
the best results in the social media strategy. We create a community of users
interested in your company or brand with messages taking into account age,
gender, demographics, general interests, among others.
What is a social media strategy for?
According to the 14th study on Internet User Habits in
Mexico, social networks or social media is the most relevant online activity;
Hence, in recent years it is essential for every company to have an advertising
plan on social networks.
If you want to know how to create social networks for your
company, you must identify what type of social profile your potential client
uses; as well as the objective of your business. For example, if you have a
restaurant and you want to attract consumers to try your delicious dishes, it is
best to choose Instagram. In this social network there is engagement and you
can retain consumers.
If you are starting a news blog, the ideal is that your main
channel is Twitter, a microblogging platform that allows you to communicate in
an agile, brief and immediate way the most relevant events on a topic.
Facebook, for its part, is the social network with the
largest number of users around the world: more than 2 billion users. It is also
the social network preferred by companies, because thanks to its various
advertising tools it allows segmenting ads by type of audience, location and
expected objective.
How to create a social media
strategy?
For your digital advertising campaigns to be more effective,
your social media marketing plan must follow a process:
Target. The first thing you should do is define if you are
looking for brand recognition, reach or visits to your website; as well as contacts
of new potential clients, download of applications or interactions. Setting
your goal very well is the first step of a successful campaign.
Target audiences. It is time to identify your target
audience. In this step it can be useful to identify your current customers or
who your product and / or service is aimed at.
Communication channel. You must choose the type of social
network that your target audience uses. If you want to achieve a better result,
you must know very well where your potential customers are; what are their
favorite social networks and the type of interaction and content with which
they usually interact.
Budget. One of the most frequently asked questions is how much to invest in online advertising. The answer is very simple, you decide! Each social media advertising campaign may have a different budget. You decide how much to invest and how long you want to keep the advertisements active.
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