Comprehensive Online Advertising Agency For Your Business

Having a comprehensive advertising agency to carry out an advertising campaign is usually overwhelming logic, and in the vast majority of cases it will be the option that will give us the best results. An advertising campaign is often aligned with very specific business and marketing objectives, but capturing the attention of the target audience is not an easy task.

What is an advertising agency in charge of?

The main function of an advertising agency, simplifying a lot, is to develop a strategy to publicize your brand, product or service and position it in the minds of your potential clients to improve commercial results.

There are many types of advertising, but broadly speaking, the most conventional formula is to generate creatives or communicative pieces and spread them through the channels that our potential audience can frequent.

It sounds easy, but the possibilities are endless. The advertising convention or ATL (Above the line) is the one that uses conventional means that sell advertising space. Radio, television or the press are the three major mass media that sell advertising, but today Internet channels, such as Google, blogs or social networks also sell advertising space.

BTL advertising is advertising that uses less conventional means to contact the audience. Direct marketing or guerrilla marketing are BTL techniques, but with the emergence of the internet we also find multiple techniques, such as influencer marketing, affiliate marketing, email marketing, etc.

An advertising campaign does not have to focus on one of these two techniques but can use a liquid, channel, or 360º strategy. There are multiple nomenclatures, but at the end of the day they mean the same thing: impact the user from multiple channels. Or even better, 'chase' the user (through the famous remarketing).

A comprehensive advertising agency will take care of this entire process, from the conceptualization of the campaign, the strategy, the production of the creatives, the media plan and the review of the results.

Example of an advertising campaign

As an advertising agency, in the midst of the coronavirus crisis, we did many express advertising campaigns that were not in the annual marketing strategy. It was the result of the unpredictable conditions of the pandemic, and most of the campaigns had the objective of adapting the communication of the brand to the exceptional situation in which we found ourselves.

In this context, some campaigns were created not strategically planned, but necessary to face such an exceptional situation.

For the winery, we made a special confinement pack, with an optimistic message, conveying the concept that being locked up could be an ideal time to enjoy a good wine. An ecommerce product was created, creatives were made, online investment in display channels and remarketing were made, and the results were overwhelming: a spectacular peak in sales and web traffic, with an audience turned over with an optimistic message in such rarefied moments.