Google analyzes more than 210 criteria to determine the ranking of the website and each time it updates its algorithms, these signals change. At URated Digital Marketing Agency we are specialists in Search Engine Optimization positioning, and we know how these changes can affect ranking. We optimize the SEO of your website to appear in the top positions of the search engine results thanks to the following methodologies:
Planning
Our first step in an SEO optimization and positioning
project is to carry out an audit of the client's website, discovering the
existing obstacles that can hinder the visibility of the site in the organic
search results of search engines such as Google, Bing or Yahoo.
Errors slow loading speed, broken links, wrong descriptions
or badly implemented labels; among others, they can prevent your website from
ranking in the top positions.
Next, we determine which keywords obtain the best result for
your project and we proceed to content optimization, for a correct web positioning.
The study of keywords or keywords for your project is a very
important point to be successful in the SEO positioning strategy.
Website optimization
Based on our SEO positioning audit, we start the
optimization process in compliance with the search engine guidelines at all
times in order not to run the risk of severe penalties that negatively affect
the ranking of search engine results.
Within the optimization process, both technical aspects,
such as loading speed, and content aspects of the website are improved.
Specialists both in web design and programming, as well as
in content creation carry out all this optimization.
Thanks to the optimization and creation of content, we can
significantly improve the web positioning of your online project.
Link building
The continuous updates of Google make link building a
delicate task for SEO companies.
Getting it wrong could lead to a significant drop in your
rankings in search results for your website.
At URated Digital Marketing Agency, we continually update
and adapt our link building strategies to maintain consistency in the positions
of the search engine results.
For this reason, we focus on Linkbuilding strategies that
are not aggressive or negative with the values proposed by search engines, to
avoid penalties and favor the visibility of your website.
Continuous SEO supervision
The search engines change algorithms more than 100 times per
year, so once we have completed the optimization of the site, continue to
monitor the ranking and we made the necessary adjustments to overcome the
demanding updates of different algorithms Panda or Penguin type like Google's .
Content is king
The search engines love fresh new content, and tend to favor
this type of sites. Pore this reason; we must consider adding thematic or
information concerning our business regularly.
Testimonials, case studies, e-books, tutorials, and valuable
customer information are great content ideas, but if they are misspelled, they
are very ineffective when it comes to searches.
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