Advertisements on the Internet
Unlike SEO positioning, publishing ads on the Internet will
have an immediate effect on a service or a product that is intended to be
promoted.
Below we detail the types of Internet ad campaigns
services that we offer: Google Ads (Text, Display, Video and Shopping) and
Facebook Ads , as well as advertising on the rest of social networks:
Instagram, Twitter, LinkedIn and YouTube . They all come together in the same
landing or landing page, the Landing Page and social networks provide us with
more possibilities to interact within their platforms
Landing Page or landing page.
It is a page where users who click on the ads arrive and
contains detailed information about the offer or service that we intend to
promote.
On the landing page, in addition to the description of the
offer or service, there will be a contact form strategically located so that
visitors can request more information or be contacted by a commercial agent
once they have provided the most essential data. It is essential to include a
CTA or call to action button to facilitate the contact work for the user.
How we work
To organize an advertising campaign on the Internet,
initially, we carry out an audit adapted to the client's needs, defining a
strategy to later achieve the implementation .
On the other hand, daily or weekly optimization is a
necessity to adapt the campaign to user search trends and the response of the
competition.
Google Ads Campaigns
SEM campaigns in Google Ads pay per click generate immediate
and quality traffic to our website.
The Google Adwords system works like this:
Your ads will only show to users who are searching for you
depending on the selected keywords.
The client determines his budget. There is no minimum
investment requirement, decide the amount you pay for Ads. For example, you can
set a daily budget of five euros and a maximum cost of ten cents for each click
the ad receives.
This system offers an estimate of traffic per keyword and
costs so that you can make informed decisions when choosing keywords and
maximizing the return on your investment.
You will pay only for the results. You will only pay if
someone clicks on your ad, not every time it appears.
You can configure your ads to show only to those people who
search in a city, province or country.
We pay special attention to the types of bids, matches and
we try to raise the quality level of the campaign in a global way to optimize
the investment and the results of our clients.
Advertising on Social Networks
All social networks give us the possibility to promote our
business or project with their ad campaigns. We can define our objective
depending on our needs, referring the user to our website or being able to
interact within the platform itself.
The most common variables that lead us to the success of the
campaign are:
Segmentation: it is a necessity to address our target
audience avoiding uninteresting views to optimize the budget.
Ad layout: GIF, video, or image. It must attract the
attention of the user to interact trying to make it viral.
Content: it will be in the same line of the design looking
for the same objective.
To achieve results
with these campaigns, it is vitally important to properly plan them in advance,
that is, determine what objectives we want to achieve, who we want to target
(segmentation) and define the investment.
You can organize your ads on any social media platform. If
your business is aimed at professional sales, advertising on LinkedIn would be
a good option.
Online advertising
Learn about the advantages of Internet advertisements to
apply them in your business:
Facilitates brand, business or product visibility without
geographic or temporal limitations.
Buying it with traditional advertising, it is very
economical.
It allows the control of the results, counting on a detailed
analysis to make the right decisions optimizing your campaigns.
You have the flexibility to easily modify your ads.
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