Few companies today are those that do not have a profile open in a social network, with Facebook being the one that takes the cake in most cases. However, not all are aware of how important it is to have optimized profiles on social networks.
In three lines, these are the main reasons:
Better search engine positioning
Solid and homogeneous company brand image
Access route and qualified traffic to the website
Regardless of the medium in question, Facebook, Twitter,
LinkedIn, Instagram, Pinterest, YouTube, Google Plus ..., there are a number of
general elements that must be considered.
It will be easier to optimize a profile if you start from
scratch, that is, if you are going to create it, than if it already exists and
you have to work on it.
Aspects to consider
before opening profiles on social networks
We start from the basis that the company has an Online
Marketing Plan in which the objectives to be pursued have been defined, the
target audience of the brand ... a study of the sector has been carried out on
the internet and the words are known and clear key by which it is intended to
position the company.
If not, please, before opening any profile, go to the
previous step and contract the Online Marketing Plan. At this point, it may be
convenient to remember that no matter how well a company's social
networks are optimized, if its website is from the last century, it will be
more difficult to attract customers and sell products or services.
Good social media optimization can help you rank higher in
Google search results.
Social networks, a showcase for your
business
If we take into account that the social profiles of a brand
are a showcase of what the company can do and offer to visitors, that is, a gateway
to attract new customers, it is essential to take care of the image of our
company.
The cover or header image of profiles or pages on social
networks is like a business showcase, the ideal place to show the visitor what
we do or what we can offer. It is also the perfect space to promote the new
products, services or programs of our company.
On the other hand, it is essential that all the spaces
available to add information about our company are covered with as much data as
possible. Not all networks offer us the same possibilities in terms of
available fields or number of characters to use, but it is no less important to
take advantage of the existing ones.
Keep in mind that many of the visits that come to the
profiles of a brand on social networks do so in order to know more about that
brand or company.
If they visit the page, they are probably looking to know
more to see if your product or service fits what they need, or they may be
looking for a way to get in touch with the company ... Whatever it is, offer as
much information as possible Accurate possible is the way to attract new
customers or users interested in what your company offers.
Brand image recognizable by users
A detail that is often ignored, probably due to not
reviewing the optimization of social media profiles periodically, is the lack
of homogeneity between the different channels of a company.
Do all networks have the same profile picture? Is the header
image the same, although adequate to the measurements of each network?
The visual image of the brand must be the same in all media,
for which the appropriate measures for the profile and cover photo or header
must be taken into account.
Checklist to have optimized profiles
on social networks
Below you will find a checklist with the steps to follow in
the most common social networks when creating and optimizing the company
profile . However, keep in mind that each medium guides you with its help
service. Use it! It is easy to save yourself the odd bad time or unnecessary
investment of time.
It is also possible to verify the company's profiles on social
networks. Each medium has its own rules and requirements in this regard and it
is not usually an immediate process in most cases.
Facebook
Create Facebook page with your own username and password.
Choose the url of the page with the name that interests the
brand.
Unpublish the page while it is being completed and
optimized.
Design header and profile photo with quality and appropriate
sizes.
Add a description with a link to the web in the header
photo.
Fill in biography and information about the company.
Complete the data as much as possible, including the
important milestones of the company (see image).
Design useful tabs (images for the tabs and app
installation).
Publish the page.
Twitter
Choose a username taking into account that it should be the
same as in other networks such as Instagram or Pinterest and that it should not
exceed 15 characters (better if it has less).
Create Twitter profile.
Design header and profile photo with quality and appropriate
sizes.
Fill biography with keywords, hashtags of interest and the
sector and add url of the company. You have only 160 characters for it.
Complete the rest of the data (website, location, contact).
Modify the color of the motif and adapt it to the corporate
color of your brand.
LinkedIn
Create page in LindkedIn.
Customize the url of the page.
Design cover image and profile photo with quality and
suitable sizes.
Fill in the basic information about your company using the
keywords associated with the brand:
- type of company,
- size of the company,
- url of the company website,
- main sector of the company,
- status of operation of the company,
- year of creation and location of the business
headquarters.
Instagram
Choose username: keep in mind that it should be the same as
on other networks such as Twitter or Pinterest.
Create Instagram profile.
Complete the biography describing the brand's services in
150 characters and including keywords.
Add to url of the web page taking into account that it will
be the only space in this medium in which the url will be active.
Complete the rest of the data (email, telephone).
Add quality profile photo taking into account that it will be displayed with a circular shape.
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