At URated Interactive, we develop organic positioning optimization (SEO) strategies to increase visibility and quality traffic to your website. We implement technical and content improvements to achieve correct indexing in the main search engines (Google and Bing). We generate original and relevant content to increase traffic & conversions and the authority of your website.
What is organic positioning (SEO)?
The search engine optimization or Search Engine Optimization (SEO) is the
technical correction of a website and adapting their content to Google and
other search engines can display them properly to users and at the top of the
results for different Search terms or Keywords, improving the visibility of
your brand.
The optimization at a technical level improves the
performance of the site, also favoring the performance of paid campaigns and,
therefore, optimizing your budget.
The SEO work consists of an initial configuration of basic
technical elements necessary for organic positioning and a second maintenance
phase that allows to maintain and improve the position of the site in the SERP
ranking in the long term. During the maintenance phase, the creation of
optimized indexable content that allows the use of search terms to favor the
positioning of the website is considered.
What does the SEO service include?
SEO audit
We carry out an exhaustive audit that allows us to identify
errors to correct and opportunities at a technical level, as well as content
for an optimal organic positioning. In addition to the website, the audit
includes an analysis of the organic competition of the website. We have the
following tools to obtain a holistic analysis: SEMrush, Alexa, Moz, Screaming
Frog, Search Console and Google Analytics, among others.
Keyword Research
Analysis of Keywords or search terms for which you want to
position the website. We study Google data, search trends, SEMrush suggestions,
and competitor data to identify the best keywords for your business. The SEO
maintenance service includes a monthly monitoring through a periodic report and
evaluation to detect new keywords.
SEO strategy
After an exhaustive analysis of your brand's digital
landscape, we develop a consistent organic positioning strategy to help achieve
your goals, whether they be traffic, branding, sales or lead capture. The
strategy includes on-site actions and off-site recommendations for a link
building plan.
Content generation with SEO focus
We design a content production strategy to organically
position your website with the most efficient keywords for your business.
SEO maintenance
The organic positioning work (SEO) must be developed constantly, so we offer a monthly maintenance service that includes monitoring of the main KPIs, recommendations and periodic advice.
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