Social networks are not for all companies, or at least not all social networks. But if you have opted to include social networks as a form of public communication in your company, you must make sure that you present a professional image. And that is not achieved by leaving this work in the hands of just anyone and at random.
Today it is no longer enough to explain your product /
service to sell it: it is necessary to listen to your customers, convince them
and make them fall in love. To be able to access that very personal part of
their life, you have to be present in their day to day, find yourself in the
place where they are. Today, people are in social applications, the place where
they occupy a large part of your virtual time.
Therefore, all companies must consider the need to have a
presence on social networks and create a community around their brand or
product. At URated Interactive we offer Social Media
Management Services.
Of course, always taking into account which social networks
are suitable for each type of company, brand or product. Being about to be does
not make sense either.
How do we manage your social
networks in URated Digital Marketing Agency?
We are the eyes, ears and mouth of your company on social
media. We have years of experience creating and managing successful social
communities, from small local businesses to communities with over 100,000
followers. We work side by side with you, becoming one more department of your
company.
Profile creation and configuration
We analyze the social platforms in which your company should
participate and configure the profiles (sometimes, it is interesting to also
create profiles on networks that will be inactive for the moment, to
"reserve" the name). We adjust these profiles to the needs of your company
at all times and also according to the evolution of each platform, both
aesthetically and in terms of functionality.
Social Media Manager - Action Plan
We create a personalized action plan for each platform,
establishing a publication calendar and content creation, as well as proposing
dynamization initiatives: online contests, coupons, offers for fans, collective
purchase offers, etc.
Community Manager - Communities
Administration
We review the activity in the communities daily and we
respond to all comments in a minimum period of time, treating all users person
to person.
Advertising campaign management
We propose and execute the advertising campaigns that we see
effective for your interests at all times, either to make the community grow,
to enhance the reach of our own content or campaigns to present specific
offers.
Evaluation of the results
We continuously monitor results and use them to verify
success or make changes to the strategy in real time.
What is your goal when entering
social media as a business?
This is a very important question, and the answer can
prevent you from making moves that later frustrate you. Before talking about
the possibilities that social networks offer you, let's make something clear:
whoever confuses their social networks with their online store will hardly be
successful. It is clear that the objective of any business is to sell, and that
there is always room for something of " self-promotion ”(after all,
whoever follows you is because they are interested in your company). But users
don't want to find “ad units” in their updates like on television. Therefore,
if you consider entering social networks only to sell your product or service,
you will not have good results. If that's your goal, it may be better if you
don't embark on this world yet.
Social platforms offer you more possibilities, such as:
Speaking and listening
Know what needs your customers have, what improvements they
would like in your products and how you can cover them. Valuable information
that will help you make good decisions in the direction of your company.
Understand and empathize
It forces you to think about what concerns your customers
have and offer them tools to help them. Users perceive that personal interest
that you show and bond with you.
Convince and fall in love
Convince the undecided thanks to the social proof offered by
your followers. A simple spontaneous recommendation from a user is worth more
than everything you say about yourself.
Serve your customers
Many users have become accustomed to using social networks
as a channel for customer service. Offering them this tool gives them confidence
and comfort.
Create new relationships
You don't just talk to customers on social media. More and
more other companies are present. And from there, new and interesting
relationships can originate that benefit your business.
As you can see, the benefits of social networks are derived mainly from the fact that you manage to “humanize” your company. And it is that social networks are made up of people. Therefore, its results are harvested over low heat.
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