The Management of Social Networks, Social Media; It is the set of techniques to enhance both the content of the website and the brand on Social Networks, and create an active Community around the company.
Having a Community behind it greatly improves aspects such
as SEO, in addition to enhancing direct conversions by recommendation.
Therefore, first we will evaluate the current situation of the project in
social networks, such as:
Profiles created, if you already have them.
Recommendation of profiles to create, if not.
Community indicators
on Facebook: profile age, number of Facebook fans...
Community indicators
on Twitter: profile age, number of followers...
Channel on YouTube:
recent activity, number of videos...
Other Social Networks:
the possibility of taking advantage of other social networks will be analyzed.
What social networks will we
activate your Social Network Management?
Based on the current situation report, we will give the
guidelines to proactively detect and listen to any mention related to the areas
of interest of the company on social networks.
We will prepare an initial list of keywords and configure a
Google Alerts system so that the head of the company receives daily alerts
about mentions of interest to them.
We will also deliver a tutorial to configure such keywords
as saved searches on Social Networks, so that it is easy for you to monitor any
related mention.
How do we enhance content?
We carry out SMO (Social Media Optimization) tasks,
integrating resources on the website itself so that users can share content on
the main Social Networks.
We will manage a custom content generation plan for social
networks adapted to the resources available to the client with identification
of content sources of interest to share, publication schedule, best schedules
and practices, and interaction recommendations.
Proposal of generic and specific strategies to increase the
number of fans and followers on Facebook, Twitter or the social network that
can benefit you the most.
We will propose possible gamification strategies to increase
the size and engagement (or commitment) of your Community. That is to say,
getting the members of a community, the workers of a company, the students of
an institute, the inhabitants of a city -practically any group or individual-
to participate in a dynamic and proactive way in actions that generally require
an effort from the community. Will.
How do we work the social community?
We carry out an analysis of the sector to see in which
Social Networks we are interested in being active by our target market, and
based on this:
We create and optimize the social profiles of the company.
We work on your communication to add a Community of value.
We manage social content to combine freshness and quality.
What factors influence the previous
analytics?
To determine in which Social Networks it is more profitable
for us to be active, we take into account several fundamental factors:
Who is our average user based on what we offer?
Where is that user?
How do you interact with the social environment?
By answering these questions we can make a foray into Social
Networks in a really effective way.
How are social profiles optimized?
In an informative and practical way, and also on its visual
side, always maintaining the corporate image and adding value.
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