What are your company's
top marketing priorities for the next 12 months?. If you still do not have a
clear answer to this question, let me tell you that you are not only wasting
your marketing efforts on deaf ears, but you are wasting your annual budget on
something non-tangible for the company.
Before hiring an online
advertising agency, you must be clear about your business
objectives; If you are an eCommerce, a Business to Consumer (B2C) or Business
to Business (B2B) company, there are 4 main objectives that you must pursue in
your marketing strategy:
Demonstrate the ROI of Marketing activities
If your plan includes
being present at industry fairs, holding events for clients and prospects,
investing in digital media, etc., you should always set a goal for your
marketing and sales team that ensures the return on investment, in this way
both departments will find the balance to make it possible.
A tip is that you always
divide the objectives by channel, that is, separate the investment you make in
each one , define what the expected return on investment is and define how you
are going to achieve it, this will help you not have to improvise on the fly
and have an action plan A, B or C in case one does not give the expected
results.
Increase Website Traffic
Many companies and
advertising agencies make the big mistake of attracting thousands and thousands
of visitors to the website who ultimately leave it and leave without buying or
generating a conversion (registration). It is very common for it to happen and
it seems normal, however it is not.
A strategy for
attracting visitors to a website must contemplate a way to trap the user to
stay and make a purchase or leave us their data to later make them buy through
an e-mail marketing or remarketing campaign. Remember that the more
personalized the information you show the visitor, the more likely they are to
stay and, therefore, you position yourself in the main organic searches due to
your relevance.
Increase Revenue From Existing Customers
According to an
Accenture study, it is 10 times more expensive to attract new customers than to
retain existing ones.
The main objective of
the Lead Recycling practice is for an existing customer to buy more times,
whether it is complementary products to the one they have already purchased, to
upgrade the same product or to recommend us to their acquaintances. The success
of this practice will depend 100% on your first experience in pre-sale, sale
and post-sale. Something you have to ask yourself when carrying out Lead
Recycling is how much does a client have to leave me in profit to be profitable
for my business? Then segment those who need to retain loyalty and start a plan
with the help of your advertising agency.
Convert Leads / Leads Into Customers
According to the HubSpot
report on the State of Inbound America, 72% of Marketing professionals have as
a priority to generate sales through existing contacts; however, they do not
know how to reach them because they do not have enough context.
With the Inbound
Marketing methodology, we will be able to obtain enough data from our contacts
to turn them into sales opportunities and later convert them into clients;
At URated Digital
Marketing Agency we are experts in generating sales
opportunities for more than 50 brands in 30 countries, in addition to being one
of the top agencies within Inbound Marketing.
Now that you know what to expect from your
advertising agency, we invite you to contact us and tell us about your business
objectives to help you grow.
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