Current trends in browsing, e-commerce, making inquiries, purchasing and booking tickets, etc., are making mobile devices position themselves as the preferred medium for consumers and users.
The mobile market is unstoppable and its hegemony in the
world of online advertising and promotion is becoming unquestionable. However,
the technologies and possibilities offered by the market must be used
effectively, according to the projected mobile marketing strategy.
For this reason, mobile websites and mobile apps have been
designed in a special way for browsing through tablets, and especially through
Smartphone phones. At URated Interactive, we design responsive websites
that are both user and mobile-friendly.
Responsive Web Design, Advantages
Websites with a "responsive" or adaptive design
have been created with techniques that allow them to adapt their content and
design to any mobile terminal, with different screen resolutions.
Among the most important advantages of this Responsive
design is the possibility of developing a single Web page for all devices,
using SEO positioning and avoiding having duplicate content in various URLs.
The user gets tools with more usability, thanks to the fact
that the website adapts to the device, whatever the orientation and the links,
etc.
Also for navigation and interaction with social networks,
there is the best instrument with responsive web design, in this way; the
different social networks will open on the mobile phone in an adapted version,
automatically.
How is the adjustment made to the device used? Through
responsive web design, the website will recognize the type of device with which
the user is making the connection and automatically adjusts the screen size,
adapts the content, the page layout and the navigation.
Also cost savings is an important advantage. Almost always
hosting a website on these devices is cheaper than the expense of designing
specific mobile websites.
Important Data
Every day the time of use of mobile devices increases with
figures that increase from year to year, 7 out of 10 people connect every day
through their mobile phone for more than half an hour.
90% of users make an Internet connection every or almost
every day from their mobile device. As for the hours, 70% of people with a cell
phone look at it first thing in the morning when they wake up.
Purchases on the Internet are increasing every year through
mobile devices, and also banking operations. For bank transactions there is an
estimate in 2020 that mobile phones will be the instrument to carry out our
operations with banks by 80%.
Some Pending Responsive Improvements
When we enter through our mobile phones on a website
optimized for these devices, the loading time is usually high, among other
things because many different functions, images, applications, scripts, etc.
are loaded.
Information overload can also delay the amount of time users
want to spend getting information, which is usually as short as possible.
SEO And Responsive Web, Digital
Positioning
Having a responsive website will allow us to have our brand,
products or services better positioned when using the most powerful search engines,
such as Google. In this way, we can attract more traffic to our website.
It is proven that users gain confidence and security when
purchasing a product from a web that is integrated and is "friendly” for
their mobile phone. When it comes to optimizing SEO, the URL is the same in the
case of the mobile version as in the desktop version, so it is only necessary
to optimize the content for SEO once.
It is the usual thing that the main search engines, such as
Google, Yahoo! or Bing, treat a responsive design as if it were a single URL,
which favors the indexing of the content of the page. Taking into account the
evolution, it is very foreseeable that the trends will increasingly promote the
integration of SEO and positioning in the network, within the strategies
defined in the inbound marketing of companies.
Do not forget that SEO also has its support in the positive
experience of the users and responsive design is a decisive factor for that
experience.
Some Consequences Of Not Having A
Responsive Website
If we do not attach importance to having a website adapted
to mobile devices, the risks are clear:
Not having adequate traffic. You can lose up to 40% of the
potential traffic that could be obtained from having the responsive web.
In attracting new users and customers, the first impression
and the first navigability count. If users have some kind of problem when
viewing your site, it is most likely that they will not enter it again and
choose other options.
Registration or subscription forms. If they are not properly
optimized for use on mobile phones, we will frustrate users, and the
subscription will not occur.
How To Implement A Responsive Website?
There are different ways to have a responsive website:
Creation of a totally independent mobile version of the
website. If you decide on this way, you should know that you will get
improvements in loading times since the different elements are not integrated
into the main web and can be optimized separately. With this system the speed
of the site is improved .
Use a responsive template for the entire web. This type of
templates will detect the size of each screen and adapt the content to it so
that it is more visible and achieve a simpler and more intuitive navigation.
If you need more information to achieve a responsive web design, contact URated Digital Marketing Agency to guarantee an attractive, innovative and commercial impact generator design for a responsive website and attract qualified traffic as well as attract new customers.
Comments
Post a Comment