Techniques and resources to help you generate brand and business opportunities based on the experiences of various digital marketing and web design professionals.
One of the most important points that we must take into
account when we are going to create a web page or a blog is the design, which
we must take care of after having defined the information architecture (which
includes the approach of the web tree, the elaboration of the functional
analysis and the outline of the functionalities and contents in the wireframes).
The design is, in short, the most creative part of the
project, since it allows to dress the already approved prototypes. Continuing
with this simile, clothing, and accessories will give the website an attractive
external appearance, capable of arousing interest and attracting the attention
of the target audience.
For the design to be effective, the information collected in
the needs capture phase must be taken into account, as well as the tastes,
requirements, and preferences of the client. Creativity will be the
responsibility of the design team, which will present different graphic
proposals based on the structure previously defined in the wireframe creation
phase. Among them, the entire team involved in the web project will have to
choose one of them.
At this stage, accessibility, usability, and the harmonious
balance between aesthetics and functionality are aspects that condition the
design but do not have to limit it.
Likewise, the creativity and other resources used in this
stage are very varied, since they can include photographs, illustrations,
videos, animations, and audio recordings, among other formats. In addition, the
typographic resources and the color palette also acquire a great role when it
comes to personalizing the website and differentiating it from the competitors since they contribute to making it more impressive.
At URated Interactive we can carry out the development and design of web pages ideal for your business, either from an information page, an interactive and/or e-commerce portal, since we are specialists in creating and executing 360ยบ digital marketing strategies where, comprehensively, we manage your company's digital strategy to guarantee branding results and qualified traffic to your website, thus increasing your visibility on the internet and generating more clients.
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