The keywords are one of the essential elements for any digital marketing campaign that integrates web positioning strategies. Therefore, URated Interactive experts share some keys to know what they are exactly, what they are for and how to choose them.
1. What are keywords?
The keywords are the words and
phrases that users enter in search engines like Google to find websites. At the
same time, these keywords (also known as keywords) are also the words or
phrases that websites must enter in their pages and blog entries so that they match
the terms that users are using.
For example, a keyword can be
"Japanese restaurant in Los Angeles": it is at the same time the
terms that users use to find a business and the words that business must use
on its website for Google to show it to potential customers. Customers when
they perform a search.
Simply put, if the words that a
user uses match those that a website has used on their page, then the search
engine will display this web page, multiplying the chances that the potential
customer will click and show interest in a business.
Knowing that 81% of consumers
search online before buying a product or service, using the right keywords on a
website is an easy way to expand the reach of the page and reach the right
users.
2. What are keywords for?
The main objective of using
keywords is to achieve organic web positioning, that is, to appear among the
first positions on the results page of a search engine (for example, Google).
Thus, keywords are relevant in
this process because, in a way, they “explain” to Google what the content of a
website is and when it should show it to users.
3. How to choose your keywords
correctly?
Determine which users are looking
for businesses like yours, that is, who is your target audience, and what type
of content they can search on Google. For example, a plant e-commerce site may
determine that its potential customers will be interested in knowing more about
the types of plants that exist and the care they require.
Performs research keywords or
keyword research on what words you determine are using your target audience to
find businesses like yours. It is about shaping a list of potential keywords.
In the example of the plant store, some of the interesting keywords could be
"indoor plants", "outdoor plants", "gift plants",
"petunia care”...
After creating a list of potential
keywords, establish which ones are the most relevant. In this sense, it is
important to determine not only which keywords are going to attract a lot of
traffic, but also which ones are going to achieve qualified traffic, that is,
potential customers interested in your products or services. For this, there is
a series of online tools, which we cite below.
Consider the competition.
Choosing a keyword with many searches is not always the best option, since
there will be many companies trying to position their content for the same word
and it can be very difficult to appear in the top positions of the Google
ranking. Sometimes it is better to search for keywords with less volume (less
number of searches) but also less difficult to position (less competition).
4. Tools for selecting keywords
Keywordtool.io
This keyword search tool works as
follows: you enter a keyword and suggest others that might also be interesting.
In this way, it is possible to find new ideas for keywords or complete content
with secondary keywords.
SEMRush
SEMrush is a software that covers
all kinds of tools for digital marketing, so its operation is more complex.
Regarding keywords, it allows you to identify which are the most relevant
according to what keywords your competition is using or what positions they
occupy in the ranking, for example.
Ubersuggest
This tool allows you to discover
new keywords and find out which ones
your competition is using. It also offers difficulty metrics.
Answerthepublic
If you enter a keyword in this
tool, it will tell you what searches related to it are being made by Internet
users. In this way, you can create content that responds exactly to what they
are looking for.
For example, if you want to
position yourself with the word “chocolate” and you don't know how to focus
your content, it will provide you with suggestions such as “where to buy ruby
chocolate” or “what chocolate is used to make chocolates”.
You must bear in mind that using a good keyword does not ensure that you appear in the top positions of Google when Internet users search for it. In addition to this, the algorithm takes into account other factors, such as visits to the web, its loading speed, competition, incoming links, etc. In other words, keywords must be part of a comprehensive web positioning strategy.
At URated Digital Marketing Agency, we help you with the strategy to get your company to appear at the top of the Google results list and we help you increase its visibility on the internet. Learn about our marketing plans.
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