Keyword Search On Instagram | The Strategy That Will Boost Your Brand

Here we explain how the Instagram keyword search will work and how we will use it in URated Digital Marketing Agency to boost your brand.

In terms of popularity of social networks, has been the year of TikTok. Without a doubt, it has occupied a large part of the time of users around the world in relation to other social networks. Not to mention the international news he's been involved in.

On the other hand, the fame of this social network has awakened one of the favorites for more than 10 years: Instagram.

Notable Changes On Instagram After 10 Years Of Its Launch

Instagram has started to introduce an update to its search functionality in some countries. It allows users to type keywords to search for specific content within your platform.

Currently it is only possible to search for a post or similar content under hashtags, locations, names and usernames . However, searching for a specific result is challenging.

How Does Instagram Keyword Search Work?

The keyword search Instagram began to integrate into the English - speaking countries like the United States, New Zealand, Australia, UK and Canada. The steps to follow to perform a keyword search on Instagram are relatively simple:

Click on the lower search button represented by a magnifying glass.

Write the keyword you want to search for in the upper field.

Tap the keyword that best matches the search results that appear.

A content source related to the chosen keyword will appear. You will be able to select more keywords at the top of the screen to see the content.

Why Is Keyword Searching On Instagram An Opportunity For Marketers?

The search for content through keywords on Instagram is similar to search engines on other platforms. Therefore, the search engine optimization strategy may be more enriched to appear in the first results of Instagram . In other words, all marketers will need to optimize for visible SEO in posts, in addition to the thoughtful hashtags that we attribute to media content.

How Should The Keyword Strategy Be On Instagram When The Feature Arrives In Mexico?

Certainly, content optimization on Instagram is a strategy that has been implemented for several years. This is due to tools that show us the most used trends and hashtags . In Mexico we still do not have the new Instagram functionality enabled. However, at URated Digital Marketing Agency we recognize the importance of this update and we plan how to use it in favor of your brand.

As in all search engines, we must adapt to the algorithms of the platform to enter the first search results. Therefore, we will need to recognize the most important Instagram keywords in the topic of the publication. In this way, we will be able to obtain the best possible visualization results.

URated Digital Marketing Agency marketers recognize social media updates and use them to make your brand visible and viral. The more exposure you have on social networks, the greater number of opportunities you will have for a user to enter your online store.

We are your best option when it comes to appearing in the first search results. We build inbound marketing strategies designed for your clients and for them . Our marketing efforts will be reflected in the success results of your company. Contact us for more information!