Know the keys to web page design oriented to the user experience and comply with the standards for positioning in Google.
Most of the world market uses the Google search engine,
which is why it occupies almost 85% of the queries on the Internet.
Consequently, positioning efforts in Google must be focused on the criteria of
this browser. In addition, one of the most important aspects that Google
evaluates to rank and maintain a website among the first search results is Website Design. For this
reason, we will reveal some keys to the web page design process with Google in
mind.
Before Web Page Design What Is The Purpose?
Before we start with website development, we need to
establish the purpose for creating an action plan. A corporate website and an
online store or e-commerce are types of websites that differ in their purpose
and structure, therefore the design of web pages has different objectives.
The most important objective in web design is to attract
profit in relation to your business plan. This step is key for the development
of websites, because after defining the objective and type of website, we can
continue with the next step: strategies for positioning in Google.
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Positioning in Google and website
structure
After laying out the solid plan for the web design it is
necessary to carry out an external analysis of the industry, good practices of
direct competitors, and positioning plan in Google.
Identify keywords using competition in their positioning SEO
is the first step of keyword research for your website. Second, we need to
analyze the search results of the first and second-page SERPs. Likewise, the
browsing experience must be analyzed from the point of view of the user and web
designer. Recognizing the structure of the website means analyzing the menu,
navigability, amount of text, loading time, etc. Remember that Google gives
preference to uniqueness, so your website's menu and submenus structure must be
unique.
In this phase of web page design, we can begin a link-building strategy for an internal linking structure that connects the pages
logically. The objective is to connect the pages of the website to facilitate
user access and interpretation of Google crawlers. Therefore, thinking about the
positioning in Google from this moment is crucial for the future of the
marketing strategy between SEO and web design.
Web Design Agency, Your Ally to
Succeed On the Internet
How to choose a web design agency? Make sure you completely
trust the people who are going to do the web design and know about their
previous work. Verify that your web pages do not contain errors, a poorly
designed website becomes an obstacle to achieve the goals of user experience
and positioning in Google.
In the first stage, the web design agency will choose the
platform to highlight the purpose of the site. Subsequently, the purpose will
define the web page design to build the appropriate elements.
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Content marketing is based on creating quality information
that responds to the needs of users with current and useful information.
However, it requires investing time in research to obtain original, important
and timely information. In addition, meeting content standards for SEO
positioning requires careful attention to detail, because we can over-optimize
content. For this reason, it is recommended to seek help from SEO professionals
who quickly recognize keywords and use them in strategic places within the content
for positioning in Google.
CTAs are Key to Website Success
A CTA button invites interaction, making it part of the
browsing experience. Align the Call to Action with the objectives of your
website, while using keywords for positioning in Google and in the mind of the
consumer. The web page design must present the answer or solution through a CTA
in all possible spaces.
In conclusion, a website will meet functional web
positioning requirements by designing web pages in a structured way and
superior content that responds to user inquiries. As a result, the website will
score well in Google's evaluation and will be able to rank in the SERPs.
URated Interactive is a digital marketing agency in the USA that has worked with multinational companies based in Mexico, managing to keep them in the top positions of Google search results through 360 ° digital marketing strategies that integrate our services such as the design of web pages, positioning SEO, content marketing, social networking is, email marketing and more. You will probably achieve your marketing goals alone, but with us, you will achieve it faster. Contact us!
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