In world, there are hundreds of online stores with millions of product pages that make good search engine positioning a challenge. Do you know how online stores that receive great benefits do SEO?
In practice, website SEO ranking
for clients to find you is a circular task, it never ends, and its practices
are more art than science and are expressed in a network of details that go
beyond creating valuable content; get reputable inbound links and run social
media visibility campaigns.
Techniques For Positioning An eCommerce
Competitor keyword analysis
If you have no idea where to start in this regard, you can
look at the large stores in your sector. See the words they use in their page
titles and descriptions with the Moz Browser Extension
Tools like SEMRush will show you the most effective keywords
for your competitors in organic and paid results. The keyword research will
give you hints on how to structure the information in your site, use what
terms, how and where to place them on the web.
Content on the home page to position
an eCommerce
The home page is the face of an online store and the one
that search engine robots and users should fall in love with. For this, the
title must contain less than 70 characters, include the name of the brand and
the most important phrase for which you are interested in positioning the
online sales website.
Two other aspects to value are the meta description. A short
160-character text that appears below the title on the results pages and must
be provocative, descriptive and arouse the interest of the user to make the
click irresistible. Finally, the content of the home page must be concise,
clear and encourage you to continue browsing the rest of the site.
Contents of the product sheets
Product files are a key piece of eCommerce content that
requires more effort and attention to detail. And this is because it is what
the user is going to focus on the most and what is going to be decisive for him
to take the step . The list of items includes:
Add the keyword in the product name; the product name must
not contain codes or numbers provided by the supplier or for internal use.
Codes such as product name are not attractive to the customer and dirty the
name of the card. Product name is the term that is generally used in the page
title and url that is then shared on social media. Products are keywords to use
on the web and are of interest to index eCommerce.
Loading time in online stores
Stores must be constantly monitoring the download speed of
the site and the speed of execution of the processes. Improving the web loading
time is essential if we want to get the user to stay and complete a purchase
process. When someone enters the web and is clear about what they want to buy,
they have to avoid or reduce the waiting time to get what they want. It is
crucial that the images on the site are of quality, and that they are optimized
for a fast download.
If the online shop purchase process is segmented into many
steps, it is interesting to include a self-generating data system that allows
recurring users to buy without having to fill in all the fields in each
purchase.
SEO in eCommerce for mobile
Having a well-structured eCommerce with thousands of
products and services is not useful if potential users are not able to find the
web. Therefore, one of the essential parts is to work on a good SEO that
provides a good positioning to the site. Above all, an SEO designed for
mobiles.
In recent years, there has been a shift from PC to mobile,
and today the vast majority of searches are made from these devices. This
change is already noticeable in the digital world; from the content and
structure of the websites to, of course, SEO positioning and its keys.
Some of the values that Google, or any search engine,
takes into account, are still factors such as loading speed, keywords or
usability, but when working with a good positioning focused on mobile , another
factor that search engines have very much in mind. The point is that it is a
responsive website optimized for mobile SEO, fully adapted to any device.
More pages, more content and everything linked
Search engines like sites with rich internal link building. It
is not about linking without criteria, but in an orderly way between related products,
so that the Google Robot easily tracks everything that ecommerce offers.
Leaving active the pages with the product sheets that are no
longer available is a widely used technique to have more index able pages. In
this case, it is necessary to include a notice to the user of the
unavailability of the product and redirect it to a similar product.
Some pages that are not mandatory but that will increase the
content and also offer added value to users are the FAQ's; the pages with
explanations of sizes and measurements of the products; a forum where users
explain their experiences with the product and support each other; a blog or
magazine where you publish educational and interesting articles, and so on.
Read the article " 8 reasons to create a blog " with interesting
information.
With tips you can improve your online store If you need advice to position your eCommerce in search engines or improve sales results, you can contact URated Digital Marketing Agency and we will review your situation to find customized solutions.
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