SEO is the discipline that is responsible for positioning web pages in the first results of search engines. Today Google is the most used search engine on the planet that is why if your company, business or project wants to have visibility in Google results, your page must be optimized for search engine positioning.
There are multiple factors that make a site obtain the first
positions in the ranking of Google and other search engines. You have to know
well the operation of search engines and their algorithms to be able to give
the best answer in the results. Through a correct SEO Strategy,
we achieve the objectives of your business, position it in the first places and
increase your sales.
On-Page SEO and Off-Page SEO
We can divide the SEO positioning work into two groups,
"SEO on page" factors and "SEO off page" factors. Within
the "SEO on page" factors, we group all the actions aimed at
optimizing the code and the content of the page to give the best response to
the searches carried out. Within the content, SEO writing is important,
targeting the keywords and their synonyms that should be part of the website
text.
Within the "SEO off page”, we work on the authority of
the site through "link building", content marketing, social networks
and more. On the other hand, we optimize through "technical SEO" the
loading speed, the "hreflang" tags, the XML Sitemaps,
Keys to improve the SEO positioning of
your page in Google results.
Responsive web
One of the main SEO factors for a website to reach the top
positions in search results is that it has a web design adaptable to all
devices. Nowadays, we have to think about web design based on smartphones and
tablets since it is on these devices where the user accesses most of the
searches on the web.
Loading time
Google’s algorithms for positioning poorly rate a website
that takes a long time to load. In SEO, it is important both the optimization
of images and the magnifications of codes (HTML, CSS, etc.) so that the page
loads quickly and provides a good experience to the web user. The loading speed
of the website is a main factor that Google takes into account for positioning.
Keywords
Searching for keywords is one of the most important actions
of SEO positioning strategies. After an audit, we correctly incorporate these
keywords into the content of the site. It is important to do it using the
correct positioning techniques and SEO tools so as not to over-optimize the
website and avoid penalties.
Web architecture
Meta tags, <h headings >, internal links, URL syntax.
A correct structure is essential for both search engines and users. Errors in
the architecture of a site generate that search engines cannot correctly
interpret the content that we want to show. If the architecture is not designed
and structured correctly, the website will not position itself in Google and
other search engines. SEO optimization of the site architecture is essential.
Link building
As we said before, getting quality links from other websites
is important to generate traffic and transmit authority to our website. The
process of "link building" must be done with SEO knowledge, since
just as there are links that add value to our site, an incorrect link can be
harmful. With the correct SEO tools we can get the best links and grow the
visibility of your business, company or project on the web.
Optimizations
Configuration and registration in Google Search Console.
Preparation of sitemap.xml, robots.txt file,
structured data, etc.
Server-level optimizations.
Implementation of SSL security certificates. Anti-spam
forms. Code magnification and compression. Lazy loading with images. We have
extensive experience and knowledge in all the necessary practices to obtain a
performance according to Google's requirements for websites.
Why choose URated SEO Agency?
Because we are, professionals trained in Web Positioning
with a record of accomplishment and verifiable positioning results in Google.
We design your website and advise you on digital marketing strategies. All our
clients recommend us!
Personalized attention.
Comprehensive digital advice.
Professional expert team.
Verifiable results.
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