Is your website easy enough for users to navigate? Check if it meets the following characteristics or opts for a new web page design.
Google focuses on offering internet users an optimal and
unique experience, evaluating everything from search terms to your website. User
experience is valued by Google and depends on usability, therefore website design has to
meet the expectations of visitors and accumulate positive points with Google.
What Is Web Usability?
The success of a website is made up of usability, quality
criteria and ease of use. The User Experience (UE) is a subjective general
impression that is determined by the ease when navigating within a website, so
the design of web pages is decisive to meet user expectations through
transition factors, emotional and aesthetic.
What Makes A Website Easy To Use?
Improving the usability of a website means that web page
design is user-friendly and optimized for conversions. Finally, users will only
take the desired action if the website is intuitively designed and there are
contact options. The design of the website should be focused on three major
building blocks:
Efficiency: An
event is fulfilled or the user performs the desired action, for example: record
contact details. Events are easy to reach and users need little effort for the
intended action, for example: you find the contact form quickly.
Satisfaction:
Users receive design the website as like and easy to navigate.
In short, how much easier it is to use your site, the more
positive the overall experience of the user and Google's algorithm will be
positioned between top search results.
What Are The Most Common Usability
Mistakes In Web Design?
Responsive Web Design: When the website is not compatible
with mobile devices, the bounce rate is high.
Organization and flow
of information: People cannot find what they are looking for. Information
organization is essential for users to get instant answers to their questions.
Hierarchy in
categories and information: Choose unique category names and different
links to avoid confusing your visitors.
Duplicate or
insufficient information: If users cannot find complete information on a
topic on the website, they will simply leave your website and search the
competition.
Text format: Use
different headlines, lists, bold or short paragraphs that help SEO positioning
and allow the user to quickly read or scan information.
Design standards:
The keyword to avoid ignoring design standards is consistency. The design of
web pages needs to be pleasing to the eye, but more importantly, must meet the
expectations and habits of the user.
How To Improve The Usability Of My
Website?
Fast loading times:
Use compressed media and schedule your website cleanly and professionally.
Updated Website:
Design of web pages thinking of presenting your site perfectly on all devices
and check compatibility with current browsers.
Clear structure, compelling content: Visitors get what they
are looking for and can communicate easily.
It is essential that you optimize each of the topics that your website currently presents, however the time invested will make you reconsider your action plan. For this reason, allow expert website designers to use their expertise on your business website or project to meet the digital and business goals that contribute to your success.
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