The power of social media marketing to generate attention is increasingly important in Digital Marketing. An example of this is Facebook, the most visited social platform on the planet.
Is it possible to increase the organic reach in this medium?
The answer is yes, but you have to know what techniques to apply and when.
First thing: share quality content
As simple as it sounds. The value of the content will be the
first step to generate those coveted "likes" and other types of
reactions. This can work in two directions: external content linked to Facebook
and also those generated exclusively for this social network. Therefore:
It is advisable to link the corporate blog entries that
generate the most interest with a brief introduction that invites followers to
click on those links. This will be beneficial for social SEO and therefore will
generate organic traffic.
The great variety of content formats will work perfectly in
this social medium. Infographics, GIFS, and videos help generate interest and
gain new followers. Also, each of them can support a central idea expressed in
text, so you have to use your imagination to combine the formats that are
necessary.
The originality of the linked information is essential to
increase its scope.
Live streaming and its great
benefits
This increasingly popular tool on Facebook provides the
opportunity to get closer to followers in a fun and practical way. In addition,
it generates a lot of interest and can positively impact conversions.
Therefore:
It is necessary to respect the time of the hearing, so each
transmission must be punctual. Sometimes making them wait a few minutes will
generate excitement, but it should not be abused at any time.
The conduction of the live video should be in charge of
people with charisma and mastery of the subject. They do not need to be
professionals, but they do need to have a natural ability to convey ideas
through dialogue and also the patience necessary to resolve doubts.
In the event that a conference is transmitted that in turn
has its own audience in the respective physical place, in addition to the users
who will enjoy it via Facebook, it must be mentioned during the streaming and
invite the latter to send their greetings and questions throughout the event.
The value of reactions: How to take
advantage of them?
Every brand on Facebook dreams of getting thousands and even
millions of “likes”. However, the most observant take advantage of the power of
the other reactions (sadness, anger, laughter, love and amazement) to generate
content from them. What conclusions do you get from it?
Emotional marketing will help generate more attention on
Facebook and therefore get more followers. The need to please a larger audience
segment will help generate content that they love and fall in love with, while
in other cases it can sadden, anger, amuse and amaze them.
It is vital to pay attention to the quality of the
reactions, that is, a large number of “amuses” generated by humorous content is
excellent. It will not be the same situation when such a reaction is obtained
due to the lack of credibility of the link, for example.
Likewise, the "I get angry" reaction is normal
when it comes to unpleasant news not related to the company, but it represents
an alarm signal if it is caused by a massive nonconformity attributable to the
brand.
In conclusion: reactions on Facebook offer valuable feedback
that must be used to generate new content and make adjustments to the strategy
whenever necessary.
The power of the business network
Company employees will help increase social SEO in this
medium thanks to a simple technique: suggest that they share Facebook updates
with their followers, friends, and family.
For this, it is necessary that they are really committed to
the brand, which includes previously reading the content, discussing it, and
analyzing it. In this context, each of them is a spokesperson for it and their
opinions will be valuable to generate new users and potential customers.
Links should always direct the user
to a reliable and quality site
This includes optimized landing pages, corporate blogs, e-shops,
and official company pages. Each link must be of absolute quality and
credibility. This ensures user trust and also helps Facebook's algorithm to
identify the company as a professional site in all respects. It should be
remembered that recently the team of this social network announced penalties
for those sites that share false information, or direct the user to unreliable
advertising websites.
Facebook shows that social networks are the ideal complement to a Content Marketing strategy. Therefore, applying the correct techniques will guarantee a greater organic reach, thus achieving the expected visits and the necessary followers.
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