Surely you've already heard about Instagram Stories, but you probably haven't had the time or the curiosity to start investigating what it is about. Well, Instagram launched this new modality called “Stories” in an effort to compete with the growing popularity of Snapchat. Stories allows users to create a series of images and videos that will disappear after 24 hours.
In this article URated Social media
management experts will show you how this new modality works and how you
can use it to increase your customers' engagement with your company.
Instagram Stories: How They Work
As we mentioned, Instagram Stories is a chain of images and
videos that can be uploaded to the social network separately from your regular
publications.
Here are some things to know:
The story is presented in chronological order, in the order
that you upload content.
The videos or photos in your story cannot receive likes or
comments, but messages can be sent to the user directly.
You can see exactly who saw what part of your story.
You can edit your content with fun apps like text, finger
painting, and emojis.
You can publish photos taken in the last 24 hours and that
you have saved in the roll of photos of the camera of your smartphone.
You can highlight a specific part of your story by using the
"share" button to share your stories directly with your followers.
Anyone can have access to Instagram Stories.
Sound familiar? It is surely because Instagram Stories is
the answer (or the copy) to Snapchat Stories.
Now that you know how Instagram Stories works, we will show
you 4 ways to use this new modality in your business:
Create Preventives / Make Noise
Instagram Stories is perfect for showing “behind the scenes”
scenes to your followers and giving them a taste of what is to come. You can
give them a "walk" through your new offices, let them see the changes
to your website or introduce them to your office collaborators.
These little tests not only build trust, they also generate
empathy and get people to comment on your campaigns.
Increase Traffic / Awareness To
Other Campaigns
Are you going to carry out any activity on social networks ?
are you going to broadcast live on Facebook? Do you need more subscriptions for
your next webinar? Instagram Stories is an excellent tool to remind your
audience that something is about to happen and that it is their last chance to
get in.
Create a short video or image to get last minute sign-ups,
or to drive traffic to other social networks.
Gain followers on Instagram
To increase your followers on Instagram, you can offer them
exclusive content through Instagram Stories. Perhaps you can announce the
mechanics of a contest through this application or let your followers know that
you will be updating the content of your Story continuously, so that they stay
online with you.
Extra Content
Who doesn't like having bonus content? Intagram Stories
allows you not only to create exclusive content, but it also allows you to
download your images and videos and save them for future occasions. Maybe you
can make a "Thursday of memories" and share old content ... or an
"in case you missed it" and get your followers on other networks to
start following you on Instagram as well.
By following these 4 simple tips you can benefit your brand or business by adding more content in the publications that your followers see on their Instagram. You can carry out a successful Digital Marketing campaign by combining Instagram Stories with interesting content, it can open the doors for other businesses to contact you and to build trust relationships with your target audience, reinforce campaigns and increase engagement with your brand.
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