What are your company's top marketing priorities for the next 12 months?. If you still do not have a clear answer to this question, let me tell you that you are not only wasting your marketing efforts on deaf ears, but you are wasting your annual budget on something non-tangible for the company.
Before hiring an online advertising agency,
you must be clear about your business objectives; If you are an eCommerce, a
Business to Consumer (B2C) or Business to Business (B2B) company, there are 4
main objectives that you must pursue in your marketing strategy:
Demonstrate the ROI of Marketing
activities
If your plan includes being present at industry fairs,
holding events for clients and prospects, investing in digital media, etc., you
should always set a goal for your marketing and sales team that ensures the
return on investment, in this way both departments will find the balance to
make it possible.
A tip is that you always divide the objectives by channel,
that is, separate the investment you make in each one , define what the
expected return on investment is and define how you are going to achieve it,
this will help you not have to improvise on the fly and have an action plan A,
B or C in case one does not give the expected results.
Increase Website Traffic
Many companies and advertising agencies make the big mistake
of attracting thousands and thousands of visitors to the website who ultimately
leave it and leave without buying or generating a conversion (registration). It
is very common for it to happen and it seems normal, however it is not.
A strategy for attracting visitors to a website must
contemplate a way to trap the user to stay and make a purchase or leave us
their data to later make them buy through an e-mail marketing or remarketing campaign.
Remember that the more personalized the information you show the visitor, the
more likely they are to stay and, therefore, you position yourself in the main
organic searches due to your relevance.
Increase Revenue From Existing
Customers
According to an Accenture study, it is 10 times more expensive
to attract new customers than to retain existing ones.
The main objective of the Lead Recycling practice is for an
existing customer to buy more times, whether it is complementary products to
the one they have already purchased, to upgrade the same product or to
recommend us to their acquaintances. The success of this practice will depend
100% on your first experience in pre-sale, sale and post-sale. Something you
have to ask yourself when carrying out Lead Recycling is how much does a client
have to leave me in profit to be profitable for my business? Then segment those
who need to retain loyalty and start a plan with the help of your advertising
agency.
Convert Leads / Leads Into Customers
According to the HubSpot report on the State of Inbound America,
72% of Marketing professionals have as a priority to generate sales through
existing contacts; however, they do not know how to reach them because they do
not have enough context.
With the Inbound Marketing methodology, we will be able to
obtain enough data from our contacts to turn them into sales opportunities and
later convert them into clients; At URated
Digital Marketing Agency we are experts in generating sales opportunities
for more than 50 brands in 30 countries, in addition to being one of the top agencies
within Inbound Marketing.
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