Effective Social Media Management Service | URated Interactive

Social networks are platforms for social interaction found in the digital environment and allow users to create and share content. In recent years it has become a conducive medium for the marketing of companies and for this reason, URated Interactive offer the Social Media Management Service.

At URated Digital Marketing Agency, we offer a comprehensive service for the management of social networks that starts from the strategic accompaniment, with the definition of the personification of the brand in the networks and the definition of objectives. Later we take care of the content generation, distribution, and administration of the different networks such as Facebook, Twitter, Instagram, Linkedin, and Tik Tok.

Since 2015, URated Digital Marketing Agency has been evolving the service according to the different changes in the networks and content formats. We currently manage more than 40 brands in their different social networks and we have a team of more than 15 people to plan, create content, manage communities and generate data.

In the new era of digital marketing, the brands that stand out are those that really generate original and valuable content.

URated Social Media Management:

Social networks are a digital service that has different fronts: on the one hand, it serves as a content distribution platform, and on the other, it serves to carry out ultra-segmented advertising, specific brand activations, as well as for the relationship with users. For this reason, we group the different social media services into the following products:

Planning and Strategy In Social Networks

This product covers the social media personification workshop, which seeks to define how the brand will speak on networks and create a roadmap for publications on networks approved by the client.

Definition of objectives:

We implement communication strategies in social networks based on one or more objectives: brand-positioning, sales, audience growth.

Social media analysis:

It is important to analyze which are the social networks or digital channels where our audience is located, since in each social network users find greater affinity and preferences according to the type of content. It is important to bear in mind that it is not necessary to have a presence on all social networks; on the contrary, it is much better to focus on the ones that are effective for the company.

Creation of social networks:

At this stage we focus on the creation of each social network and on customizing the cover image and the design of templates that will be used for each publication using the corporate identity of the business appropriately.

Content plan:

It consists of defining the topics and the type of content to be published, as well as the distribution of these in the different social networks that the company has. To carry out the content plan, an outline or schedule is made which must be permanently monitored to be relevant in each publication.

Production Of Multi-Format Content For Social Networks

Among the most common content formats that we produce, we have: post-production, editorial and photographic field coverage, production of gifs, videos, articles, memes, and infographics.

Assembly Of Applications Or Contests For Social Networks

This service is focused on generating temporary activities in a network. Its basic feature is that it can be planned and executed quickly. They are common activities based on gamification that seek, through game dynamics and in social settings, to generate interaction with the public.

Social Listening Tools

These tools allow you to monitor what is said on social networks about brands, their products, competition, among others. This information is very valuable to align the content with topics that really are of interest to users.