URated Digital Marketing Agency is specialized in generating visibility on the Internet for companies and online businesses. We create online marketing plans thinking in the long term, which allow companies to face their online presence in a comprehensive way. We accompany the company in each of the phases of the project.
We analyze and establish a strategy for optimizing the most important aspects of your online presence:
SEO optimization. Organic results.
SEM optimization. Online advertising.
We define a content strategy to offer valuable information to the audience in the most appropriate way.
We optimize and test web design to improve conversion rates: business contacts, online purchases, etc.
For any business that needs to have good web visibility, having an expert in internet consulting is an important help to plan and undertake all kinds of actions in order to increase the results of our online business.
Online marketing plans
We carry out comprehensive action plans in order to maximize the company's web visibility, as well as increase conversions and minimize the cost of investment in terms of Internet advertising campaigns.
The guidelines that our digital marketing agency applies for the development of the online marketing plan are:
We conduct competition studies. We compare the situation of your company against the sector.
We select the keywords (keyword research) of the website to enhance them and improve their search engine positioning.
We audit the SEO web positioning (search engine positioning) of your online presence, proposing a series of technical optimizations for your website.
The SEO audit is carried out to know the health status of an online business and its potential for improvement in search engine positioning. Various factors are taken into account, such as the technology used and the techniques and strategies used in terms of SEO web positioning. In the same way, SEO audits are carried out of the main competing websites on the web to analyze the resources and web technology used. Then actions are carried out in order to reach them, surpass them and / or maintain the advantage over time.
We define a content marketing strategy to transmit valuable and attractive content to our target audience.
The management of social networks to stimulate and promote products of an online business, attract potential customers or retain the target audience.
Email marketing campaigns to contact directly via email with our users or potential clients.
We create and optimize Internet advertising campaigns (SEM) so that we adequately reach our target audience and achieve conversions (calls, contacts, online store sales, etc.) without investing more than necessary. Carrying out advertising campaigns on the Internet, the best performance in terms of advertising is achieved, the largest number of people can be reached in an efficient way and the progress of these advertising campaigns on the Internet can be monitored in real time.
Measurement of results through web analytics
When someone invests in their visibility on the Internet they need to quantify in a clear and precise way that the investment made for their SEO web positioning is giving the expected results. These measurements can be made based on various parameters: new users, contacts through forms, brand image, online purchases, etc. And controlling and monitoring our SEO web positioning with respect to that of our competitors are actions that have no secrets for our online marketing agency.
Regarding the mechanisms that allow us to analyze, monitor and measure the return on investment, we make use of various web analytics tools that allow us to obtain a reliable snapshot of the evolution of the actions carried out. The methods and tools are as follows:
The definition of KPI indicators is carried out to allow companies to properly manage their business. These indicators allow measurement and control of the most important variables for your business on the Internet over time, being a fundamental tool for making investment decisions on the Internet: web design, visibility on the Internet, etc.
With SERP monitoring we can measure the evolution of our position in search engine results pages, serving as a guide for a subsequent SEO web positioning work. In general, the most representative terms and the ones that attract the most traffic and visitors to our website are monitored.
The CRO optimization and monitoring of conversions is carried out in order to maximize the number of conversions (the objectives of the company) within the website: whether they are new users, contacts, purchases within the online store, etc.
Reports and dashboards are made periodically and in them, the most relevant parameters for the client are evaluated: number of clicks, number of contacts or new registrations, access to the web according to location, etc. All this in order to evaluate and find new market niches within the established segmentation.
Let our digital marketing agency advise you and we will provide you with a proposal according to your internet business needs.
Contact Us and request information without obligation at URated Digital Marketing Agency. We will help you the full potential of your online business.
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