Keys And Steps To Make A Social Media Plan Successfully | URated Interactive

Facebook: 1.650 million active users, (18 million active users per month and 12 million active users per day only in USA).

LinkedIn: 450 million profiles created (although only 25% remain active).

Twitter: 332 million users. Instagram: 300 million Instagrammers with 8 million active in the USA.

Youtube: even your grandmother uses YouTube; everyone has seen a video here at some point. With this data, it is enough to show that social networks are the order of the day and that more and more of us spend hours on the network.

If you have a company, and you upload your photos to the networks, but without rhyme or reason and without a strategy, the first thing you have to do is know how to target what you do. The second thing is to hire URated Digital Marketing Agency, so that we do it well, under a social media marketing strategy, integrated into a digital marketing strategy, which allows you to improve your brand image and create a community of potential clients. We all have our audience; you just have to know it.

Social Media Management

FIRST: WE DEFINE YOUR TARGET AUDIENCE

Lets start by the beginning: Who will everything you post on social media be directed to? Exactly, your target audience to become potential customers. It is useless to publish and publish if nobody sees what you do. To generate reach, we must follow two steps:

Capture of followers: you must segment your audience and for this in networks such as Facebook you can select the audience to which your publications will be directed. Only in this way will we be able to have a quality community, it is useless to have paid followers or from geographical areas that will not require our services. In fact, fake followers reduce engagement and can lead to your account being locked out.

Retention and loyalty: once you have defined your audience as if by magic, you will show yourself as a suggestion to users likely to like you. Your role now is to generate content that attracts the attention of new leads and maintain the community that you have achieved with what you know they like. Be sure to remind them why they chose you.

SECOND: STRATEGY IN SOCIAL MEDIA

To create a social media strategy, prior planning is required that the community manager carries out with the help of the graphic designer and the content manager.

Own graphic line: with the help of the designer, a brand image is created that is easy for users to recognize. Typography, colors, graphics, illustrations, photographs ... Despite all the work behind it, this is the part that remains in the retina of the Internet user.

Representative language of your brand: adjust to your audience. If your audience is professional or elderly, you can't use the same buddy jargon that you would use with a young and cool audience. Speak with respect, kid.

Plan month by month: the background work of the community manager is to schedule all the actions that he plans to carry out in his strategy. A social media agency cannot work daily, so all the heavy work must be planned in advance, although it will be modified or adjusted day by day with the updates indicated by the client or as they arise on their own.

THIRD: GENERATE PUBLICATIONS WITH ENGAGEMENT

You should think of posts that are at least shareable. When you upload a photo or a status, think if you would share that on your Facebook wall or if you would make a repost because each social network has its own characteristics, so sometimes the same content does not work for all. In addition, you must adapt the message or the size of the audiovisual content to capture all the likes.

In more visual networks like Instagram, you must promote graphic design, video, and hashtags; in networks like Facebook or Twitter, the the idea is to create conversation and generate debate; On the other hand, Google+ and LinkedIn gives a professional air to your profile and position you in the network, so the publications should be useful and informative.

How do you know if your social media strategy has an effect? Divide user interactions by post by their reach. If you don't have an engagement greater than 1%, give your strategy a twist to generate more creative content. Or, opt for social media advertising to reach a targeted audience that isn't your fan yet.

FOURTH: TO BE INFORMED THEY ALREADY HAVE A WIKIPEDIA

Encarta went to good times to give way to Wikipedia, that online encyclopedia capable of answering any questions at the minute. And in the worst case, you can always go to Yahoo Answers to check that there is always someone more prick than you.

We tell you this because you must create useful posts. If I can find out by other means if I have doubts, I do not need to follow you on social networks. In my timeline I want to see beautiful, motivating, fun, mindblowing things that distract me from my routine. Why not try offering advice or solutions to basic problems? Why not offer promotions or offers that encourage users to try your services?

ABOVE ALL: ARE YOU A REFERENCE IN YOUR SECTOR?

Blog, blog. Talk about things that no one knows or things that we had always asked ourselves and no one had answered. Like those Spotify lists of untitled mythical songs. Once your website is created and positioned in Google, you need to create new links to continue responding to the needs of users and continue to attract leads. Blog posts with SEO positioning and keywords will be your main source of organic references, in addition to reinforcing your identification as an online brand.

What's more, listen to your audience because their feedback is always capable of contributing new ideas that do not always have to seem brutal. It is not about publishing what you like, but what your audience likes, they are your greatest source of information. If you need an influencer to become an influencer, our social media agency will look for it for you to add followers.

CONCLUSION: KEEP DIRECT AND CONTINUOUS CONTACT WITH YOUR CUSTOMERS

If it is important to maintain constant contact with your an audience so that they feel that behind that cold profile there is a person with a little heart and not a machine without feelings, nor do I tell you about your clients.

As a social media agency you take care of our clients, you are, and at the same time our job is to take care of your audience as if it were ours, so we become a messenger between the company and the users. This trio, like everyone else in life, must be perfectly understood for the online marketing strategy to work smoothly.

NOW! CALL US, WE ARE A MEDIUM SOCIAL AGENCY, SERIOUS BUT CREATIVE.

At URated Digital Marketing Agency, we believe that communication is essential, that every problem has a solution and that work must be reciprocal. It is useless for our social media agency to be in charge of creating an online strategy if the company forgets about us. We need our clients to be a continuous source of information, think about what you want to convey, what you want to be shown to your audience, and we will carry it out for you.