Any beauty, wellness or sports center needs to have a presence on social networks and like any professional in these areas, you know it.
Social networks have become a channel for communication,
promotion and sale of your services and you cannot miss out on them.
If you have profiles of your business in networks but you
don't know how to get the most out of it, keep reading. URated Social Media Management experts are going to share some tips with you.
How to use social media effectively for your business
1. Differentiate the use of social networks
On the Internet you find a very varied and wide catalog of
social networks that you could use; however, not all of them are appropriate, much
less used by your clients.
The first step is to understand the difference between each
one and decide which ones are best for your center. Take this information into
account to make your choice:
-Facebook
According to reports, Facebook is the most used network, so
yes or yes you must have a Fan page for your business.
Get closer to your clients, interact with them, allow your
clients to contact you and promote it to reach more public because they are;
precisely these, the advantages of having a Fan Page.
-Instagram
Having a profile on this social network allows you to
generate a brand concept through all the content in images and video that you
can share there.
Any ideas; For example, they are sharing the photo of the reaerate,
the anniversary of your center, a photo of a new headquarters, or inviting your
clients to participate in a photo contest in which they show the experience
they live in your business.
-Twitter
This network allows you to quickly communicate with your
clients through short posts so you should attract their attention properly and
in a short time.
Remember that depending on your market niche and the
characteristics of your clients, you must work with the networks that are best
for you, it is not about creating a profile in each one but about checking on
time which ones work best for your beauty or sports business. or wellness.
2. Talk to your followers or fans:
Social networks are designed for you to maintain
communication with your clients or potential clients. In addition, when you do,
you begin to know and understand their particular needs that lead you to offer
a better service.
Remember to go beyond liking and get more out of it by
asking questions. Find out about their interests and encourage them to interact
with you.
3. Pay attention to your customers:
When you offer closer attention to the people who write
you without a doubt, they will look for you again to book an appointment in
your salon, schedule a class or receive training.
Social networks allow you to get closer to your customers so
use them to your advantage.
4. Sell both your brand and your products:
It is important that the networks you use for your business
reflect the personality of your brand, do not focus solely on selling your
services or products.
All the content you publish there should reflect the values
of your company so that they can feel identified with what they are looking
for.
5. Use promotions to attract customers:
To get their attention through the networks there are many
ingenious ideas in which you give some kind of benefit to your fans or
followers. Organize contests and launch discounts that involve your customers
sharing the content and tagging you so that many more people know your brand.
6. Use resources such as videos and images:
Statistics show that the content that attracts the most
attention are videos and images, so it is vital that you use this type of
format to attract your potential clients and loyalists who are already part of
your community with these types of resources.
To make creative and different images, you can search image
banks like Freepik and edit them on pages like canva.
7. Don't just limit yourself to selling on your networks:
You do not need to fill your audience with sales
publications or about your business, alternate the information you share there
and publish posts of general interest, news, events and all the valuable
information that you can provide them.
8. Take advantage of the statistics:
Some networks give you statistics on how things are going
and this information is vital to know what you are doing well and what are your
opportunities for improvement.
If you take advantage of the numbers, you can better target
your strategy in each network and be much more effective. Validate with the
metrics if the publication times are the most appropriate or if necessary start
testing different options to find the best publication time.
9. Find a way to take advantage of networks to facilitate the booking
experience:
Why not synchronize your website with the booking button on
Facebook or put the link to your online booking page on your Instagram profile
if it is so easy to do it?
This increases the possibility that your clients will book
with you even when they are on the social network and come across a publication
of yours.
If you do not have a website and you want to synchronize
your networks with the site, it is time to Contact Us to tell you all about this functionality and what our software offers so
that you can optimize your work and improve your income.
Route your business perfectly and boost your business through social networks with a good strategy.
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