Content Marketing Strategies By URated Digital Marketing Agency

URated Digital Marketing Agency has experience in the development of comprehensive digital projects for companies. We offer customized and scalable solutions.

Content Marketing focuses on offering original content with added value for our clients and offering it to them at the time and in the right way.

Along with web authority, web relevance is one of the two most important factors for SEO ranking, both for Google and other search engines. Therefore, it is very important to take content into account in our web optimization actions.

Web relevance is the relationship existing between the content of a web page and searches keywords.

First of all, we must be clear that the original content related to the activity we present is highly valued by search engines.

The creation of content must take into account the most important keywords of our activity and their level of competence.

We must also plan the frequency of publication of content, taking into account the seasonality of the products or services offered.

In this way, and following guidelines and following good practices, we achieve greater web visibility, better search engine positioning, increase our visits and reach our audience in a simpler and less expensive way.

Quality content builds trust and provides a more loyal audience to our site. We must identify the most relevant keywords, to be able to integrate them into the content of our pages.

There are other aspects such as the density of keywords, tagging of images and multimedia files relevant names, URL friendly (or friendly URLs), etc ..., which also will consider.

Each page must have a single objective for web positioning. It must refer to a single product or service, concentrating the keywords and their synonyms in order to gain relevance for search engines.

A good job of content marketing provides:

• Greater web visibility.
• A substantial improvement in SEO web positioning and therefore more organic traffic from search engines.
• An increase in the number of leads or business contacts.
• A reduction in cost per lead.

Creation of digital content

We offer a team of graphic design, text, photography, and video editors that will solve the needs of your project.

We develop specific content for:

Corporate and brand websites: We create and follow Google's recommendations for SEO positioning of your website's photography, infographics, company or product videos and texts.

Blogs and company news: we write texts, design infographics, take photography and video to attract and show your clients and followers quality content.

Microsites and Landing pages: If you want to create web pages for your advertising campaigns or for the communication of specific content.

E-mailing:  Interact directly with your contacts, strengthening relationships by sending personalized information according to their interests.

Video platforms: YouTube, Vimeo, Dailymotion. We create professional videos of your products or company and disseminate them on the most widespread video platforms, bringing your brand closer to potential clients.

Slide share: Presentations tailored for your company, with the aim of sharing them and amplifying the message.

Social networks: Contents oriented to each target audience through social networks: Linkedin, Facebook, Twitter.

SERP monitoring

To know if our content marketing work is providing results, we must measure the evolution of the position of our website in the searches for the   relevant keywords over time.

Previously, we will have selected those keywords for which we are working through the various types of content marketing techniques.

We list the keywords and generate reports periodically in order to permanently monitor the results and execute the corresponding corrective actions.

This information will also be of interest to us for the combined SEO and SEM strategy, in order to increase investment in areas where lower results are obtained and in order to optimize investment in those where we obtain higher returns.

Do you want to measure the evolution of your website in search results? 

Contact our online marketing agency: we will advise you and show you your search engine positioning results.

If you want more information or receive a quote on content marketing, contact our online marketing agency and we will make a proposal according to your needs.