In this way, you can
analyze everything points by point. And make your own decision about whether
you are compensated for the benefits of social media for your business despite
its drawbacks or not.
But first a
clarification.
There are many benefits
of social networks in companies. As long as social media is used appropriately.
You will see that in
many points the tagline "if done well" or "well used" is
repeated. They are not topics or ways to wash your hands. It is the
verification of reality. Because many people see you on social media. And that
in turn is the origin of the pros and cons of social networks. How well used
they have enormous potential. But misused, they expose the ineptitude or
weaknesses of your business.
And this paragraph
largely summarizes the doubts about social networks advantages that a
professional or business may have. It is not enough to have an open profile. It
depends on what you do with it; you will be taking advantage of social networks
or suffering from their drawbacks. A good solution is to hire a URated social mediamanagement expert.
Advantages of social networks for the most relevant companies
1.- They improve your visibility
Did you know that only
in Spain there are 37 million active users of social
networks? Gaining visibility for even a small percentage of that
total can be a huge boost for your business.
2.- They allow you to be where your target audience is
It is one of the points
in favor of social networks for business. If you analyze which social networks
your target audience is on, you will know which social networks are good for
your company. Those in which you are interested in having a presence to be
closer to them.
3.- They are a great help to boost your brand recognition
One of the points in
favor of social networks is precisely what they are capable of doing for the
branding of a brand. Making your name, logo, and image recognizable, being
associated with certain values, that your products and brand are associated
with specific solutions, is a great advantage.
4.- Improve your reputation and brand trust
Your brand will not only
be more recognizable but it will also be friendlier, closer, and more reliable.
You are there, you answer, you clarify, you show different aspects of your
company. That builds trust in the public.
5.- It is the ideal place to retain your customers and make them
become prescribers
Social networks generate
opportunities as a space to generate and strengthen a lasting relationship with
your clients and potential clients. You just have to know how to take advantage
of them.
6.- Helps you attract new customers
There are many tools,
tactics, and strategies at your fingertips to get them on social networks.
Directly and even indirectly. Organically or by paying to accelerate that
uptake and thus obtain an explosive response.
7.- It allows you to know your community
If you wonder what the
advantages of social networks are, this is a key factor in favor of having an
active presence on them. The information it provides you is very valuable for
your brand.
You will know who
follows you, what they like and what not about your brand or products, what
they say good and bad about your brand, what obstacles prevent them from
consuming any of your products, what stimuli they respond to best, who they
are, and what other things they do. What content achieves better engagement.
This and much more is
key to reaching them and achieving more sales. But also to develop new products
and services that are of interest to you.
8.- It helps you improve the search engine positioning of your
page
Through social networks,
you can share content from your blog. Or create interesting backlinks within
your website. The traffic received on your website can not only be directly
translated into sales if it is your means of converting. It also allows you to
improve SEO and thus be better considered by Google.
Improve the SEO organic
search engine of your brand is key to your business, be a eCommerce, a local
business, an SME, or a large company. There are no distinctions here.
9.- You can measure the result of your actions
Mailing propaganda or
launching flyers, spots on radio or TV , or advertisements in the press do not
allow you to know how many people see them or how they act in the face of it.
Organic and paid social media posts, yes.
One of the great things
about social media for businesses is that you can analyze the response to each
post. And thus know what to do to achieve commercial objectives for your
business.
10.- Promote networking and professional relationships
Whether it is a personal
brand or a business, one of the points in favor of social networks is that it
allows you to create fruitful professional relationships. The opportunities to
cross-market with other brands, to create alliances, to collaborate and even to
find clients for B2B businesses are very interesting.
11.- It is a good channel for customer service
Close, affordable,
visible. Immediacy is important. This gives you the opportunity to respond
quickly and appropriately to prevent a problem from becoming a complaint by
showing a close and appropriate response. And providing a solution.
And is that one of the
great advantage of social networks are the ability to manage relationships with
customers in a close and transparent way.
12.- It allows you to analyze your competition
How important is this to
your business?
You can identify your
strengths, find out what strategies they follow to attract customers or to
achieve conversions through social networks, and much more. This gives you very
valuable information that well used will help you boost the success of your own
business.
13.- It allows you to interact with your audience
One of the most valuable
social media advantages. This way you can clarify their doubts, and also yours.
Since you can ask what you are interested in knowing to make certain decisions
about your products, services, and other aspects of your business.
Other advantages of social networks
It helps you to provoke
the creation of an emotional bond between the client and the brand.
It allows you to
influence the sales process.
If one of the objectives
of your brand is internationalization or national expansion, it helps you
achieve it more quickly.
It is a space of
opportunities for your business.
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