Have you ever thought about how to increase visits to your website without having to pay for ads on Google? Or how can you reach your target audience without running an online campaign? SEO positioning takes care of precisely this, reaching your target audience, being well positioned in Google (among the top positions) and making users find you when they search for your product or service.
But how do I know if SEO positioning is necessary for my
business? Or why should I do SEO on my website? In this article, we will tell
you some of the reasons and benefits of having a good SEO positioning strategy
in your company.
In addition, we remind you that at URated Digital Marketing
Agency we are experts in online marketing, including Search Engine Optimization Services. If you
have any questions or need an external marketing department, do not hesitate to
contact us without obligation.
Benefits of SEO positioning for a company
Beyond having more visibility or improving your position in
Google, performing SEO positioning in a company has multiple advantages. In
addition, the advantages are not only online, but also offline, since your
website is a showcase to make yourself known.
High return on investment
SEO positioning is one of the online marketing strategies
that have the best return on investment. The fact that your website appears in
the top positions of Google has no cost (more than SEO work) and has a 13%
higher conversion rate than traditional marketing.
In addition, unlike SEM positioning (ads on Google) here you
do not have to pay per click or impressions. That is, the costs are stable
every month, you have 1000 or 5000 visits to your website. In addition, unlike
SEM ads, SEO positioning has no traffic or time limitation (in SEM, if you stop
paying, you stop appearing).
Quality traffic to your website
One of the most important reasons why you should do SEO in
your company is that the traffic that will reach your website is qualified traffic.
Unlike traditional marketing, SEO positioning targets your target audience.
Thanks to the positioning and to appear for searches made by
your target audience, the people who visit your website will be interested in
your product.
Did you know that the top 3 positions in Google take 75% of clicks?
Less than 10% of users who browse Google go to the results on the second page.
Therefore, it is important to perform a good SEO positioning to come out in the
top positions of the searches and terms that interest us.
Long term strategy
One of the most important and characteristic aspects of SEO
positioning is that it is a long-term marketing strategy. This is a positive
point, and it also has something negative depending on your objective.
Getting to the top of Google is a task that takes time (at
least 4-6 months to see results) and that must be done step by step. It is a
marketing strategy in which you have to work constantly to get better positions
and, most importantly, stay. We assure you that if you stop working on the SEO
positioning of your website, in the end you will lower Google positions.
Unlike SEM positioning, in which if you do not pay, you do
not come out in the first position, with SEO positioning, little by little with
work, stable and improved towns are maintained (all without having to pay more
to come out in first positions).
Increase conversions and sales
One of the most important points of SEO is when it comes to
conversions. As we have mentioned, thanks to SEO positioning in your company
you can reach your target audience (the one who really looks for what you offer
and can be your customers).
You can know the keywords that users use to reach our
website or at the time of purchase on our website and try to attract more traffic
with similar words. Of course, once the traffic is attracted to the web, it is
important that the web works properly.
We must take the user to an optimized website (both for
computers and mobiles), simple, where what they are looking for is and with
calls to action and contact forms. From URated Digital Marketing Agency, we
help you to ensure that your website is well optimized and to carry out
communication actions as a whole so that your client makes the final
conversion.
Improve and increase the visibility of your brand
Being among the first search results in Google will not only
make your website receive more clicks but it will improve the brand image.
The websites that are well-positioned are seen by users as
trusted sites. By appearing among the top positions in Google for a specific
word, users will see that it is a trusted website as it comes out in the top
positions. Also, improve branding or brand image since your website appears for
those results.
If Google positions your page among its first results, it is
because it is a reliable website, with quality content and that helps users.
Promote your page 24/7
One of the great benefits of SEO positioning is that your
website is promoted 24 hours a day, 7 days a week. Contrary to conventional
marketing, or an online advertising campaign, your website will be displayed
all the time.
Your web page will appear at any time the user is looking
for you. And very important, from anywhere.
These are just some of the benefits of having an SEO
strategy for your company. It is important to know that SEO positioning is
something long term, that it takes a lot of work that an expert must do, and do
it in a "legal" way, since there are good practices called "White
Hat SEO" and other bad practices "Black Hat SEO" with the ones
that Google penalizes you if it catches you.
Undoubtedly, any website or online store that wants to
appear in Google and reach new customers should perform SEO positioning. It is
possibly the most important marketing strategy today, for any company.
If you have any questions about SEO positioning for your company, or you need an external marketing department, you can contact us without obligation. At URated Digital Marketing Agency we have several years of experience and several clients from different sectors who trust us.
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