Today, digital marketing is no loner an option for businesses. It has become a necessity. Internet is part of our way of life and our way of consumption. Every time we buy more online and, before deciding to carry out any transaction, we consult the network characteristics and opinions of other users about a certain product or service. And all the statistics indicate that this trend will grow in the coming years. Therefore, if you do not want your company to be left out of the new commercial system, you should bet, in case you have not already done so, on a digital strategy.
Digital marketing comprises numerous techniques, all of them developed in online media and focused on attracting and converting customers. Digital marketing strategies must be adapted to the characteristics and objectives of each company. For this reason, it is very important that, if you have a business, you invest in a digital marketing agency. Whether you have already made the transition to the digital realm or not yet, an online marketing agency will be your best bet. An objective approach to the situation of the company will not hurt and in addition, a digital marketing agency consists of professionals in the digital field who dominate the environment and who are continuously trained.
If you have any questions, we are going to give you 11 reasons that will convince you. There they go!
Reasons Why You Need A Digital Marketing Agency
1. Digital Marketing Is The Present And The Future
Every time we move into a more digital and sophisticated environment. For example, 43% of Spaniards already make online purchases from their mobile phone and the trend seems unstoppable. Advertising on the internet is essential.
Statistics show how digital marketing is the present and the future. According to data from the latest Annual Study on Advertising Investment in Digital Media, published by the IAB, investment in digital media grew by 9.1% in 2020, while that of the daily press, Sunday newspapers, and magazines fell. TV advertising, meanwhile, grew only 1%.
It is clear that the internet is a great means of advertising investment and that, if you have a business, you cannot ignore it.
2. Digital Transformation Is Necessary
You may not have taken the step of digital transformation yet. The reasons can be diverse, from lack of time to ignorance.
If this is your case, don’t wait any longer!
The presence on the internet, web advertising, and the digitization of your processes will notably increase the competitiveness of your business, and above all, it will allow it not to be left behind and surpassed by the competition. It is not enough that you maintain a blog and profiles on social networks. Digital transformation is something more complex and transversal.
Digital transformation is the process by which a company implements new technologies in its work processes, thus modifying its business model and adapting it to today’s digital environment. It is deployed in two large areas of work: on the one hand, the training and adaptation of workers to new digital processes, and on the other the definition of an action strategy.
The first thing a digital marketing agency will do is a digital transformation consultancy, which will determine the focus and actions to be taken within the said strategy.
It will also integrate the digital tools that best suit the company and that strategy.
Digital transformation will allow you to reach customers through digital media.
Digital transformation is a great current challenge for companies, and that is why, if you have not done it yet, it is essential that you have a digital marketing agency.
A digital agency will help you to take this step and, above all, to do it in a professional and non-traumatic way.
The benefits that you will obtain will be an increase in productivity and the measurement and analysis of both workflows and results.
3. The Benefits Of Inbound Marketing
Inbound marketing is an effective and successful integrated digital marketing strategy based on attracting customers to your brand, primarily through the creation of compelling content and quality.
Inbound marketing traps potential customers in the first stage of their purchasing process, offering them content that is interesting to them. It then accompanies you by providing relevant content throughout the decision process until you finally become a customer. Finally, loyalty using the same strategy. Guess which one? Indeed, again, quality content.
Content marketing combined with SEO (Search Engine Optimization) makes Inbound marketing a powerful methodology capable of generating 54% more leads (potential customers) than traditional marketing and with a cost that is 62% lower (data from Hub spot).
A digital marketing agency will develop your Inbound strategy so that you achieve lasting results over time and a reinforcement of your brand image.
4. Focus Your Efforts
A digital marketing agency will be in charge of designing, implementing, and developing your digital marketing strategy, allowing you to free yourself from that task that would consume a large part of your resources. If you choose to carry out your digital marketing strategy internally, you will have to hire professional profiles capable of implementing it or to become part of your current team, something that would involve months and a high cost.
5. A Winning Digital Marketing Team
Investing in a digital marketing agency will allow you to have the work of the best professionals. Profiles with training and experience in all areas that comprise a digital marketing campaign, such as SEO strategies focused on achieving good search engine positioning, AdWords campaigns or the management of social networks and Facebook advertising. This is a fundamental factor for your campaign to work and for you to achieve the results you are looking for.
A digital marketing agency will put at your disposal the work of web programmers, graphic designers, SEO and social media advertising specialists, analysts and account executives used to work with a joint and focused vision.
6. Scalability
Scalability is one of the factors that make a digital marketing agency the best bet for your company.
Think that if you do not have an agency, you will be forced to expand your team and resources as the demands or needs of your business grow.
With a digital marketing agency, you will not have any restrictions in this regard, since you can grow without having to expand your marketing team. A good digital marketing agency will adapt to the size and situation of your business, always offering you the plans and packages that best suit it at all times.
7. Measurable Results
A digital marketing agency will help you determine your KPI (Key Performance Indicator) and know your ROI (Return On Investment), that is, the economic value that your marketing actions have generated.
Measuring ROI is essential in online marketing strategies, because only then can you know their profitability and thus assess future investments based on the projects that have been more profitable.
The ROI considers as benefits both the economic benefits for sales and those of potential customers generated and is calculated, in a basic way, by subtracting the campaign expenses from the generated income and dividing the result by the campaign expense. That is to say:
[(income — investment) / investment] * 100 = return on investment.
If we obtain a positive ROI, our project will be profitable.
8. Tools
Online marketing requires the use of different tools devised specifically for the management of certain tasks. Although there are many that include free versions or trial periods, the reality is that if you want to have the premium versions, which include the most interesting features, you will have to make a payment to acquire the ones that interest you.
A digital marketing strategy will use professional tools for SEO, advertising campaigns in Google Ads (formerly called Google Adwords), keyword research, competitor analysis, and the automation of numerous processes.
Acquiring tools on your own for the various tasks that your strategy would need would entail a high cost, especially if your company is small or medium. On the other hand, if you have a digital marketing agency, you make sure you always work with the most advanced tools. In our agency we have measurement and analysis tools that allow us to know in depth competitors, the keywords for SEO, perform internal analysis of the web: Semrush, site analyzer, screaming frog … in addition to mastering other Google tools such as google analytics, data studio, google ads, google extensions.
9. Profitability
An online marketing agency will mean greater productivity for your business. It will be more profitable than developing your digital strategies internally since that implies hiring new profiles for your company: you will avoid the expenses generated by hiring personnel, as well as training or buying specific software. Internally covering everything that a digital marketing agency offers you (a specialized and experienced team) would entail a much higher cost for your company.
10. Simplicity In Workflows
Managing an internal digital marketing team implies a considerable consumption of time and management, while if you have a digital marketing agency, you will have a single interlocutor, greatly streamlining your workflows. In a digital marketing agency, from their experience, they know what works effectively.
11. Innovation
A digital marketing agency is aware of the new trends in digital marketing.
Your business must be adapting to the market and changing as it does. Digital marketing is hectic and for that reason, having an agency will guarantee you to be always up to date and take advantage of the best opportunities at all times.
As you can see, a good digital marketing agency can be the differential factor in the success of your company.
It ensures you have the best digital marketing strategy, adapted to your business and backed by a team of professionals who will work to achieve your goals and challenges and ensure maximum ROI.
Do you need a digital marketing agency?
At URated Interactive we are the Best Digital Marketing Agency with more than 15 years of experience. We manage the entire digital marketing strategy of your business: from a comprehensive Inbound marketing strategy to the design of your digital media plan, your SEO and advertising campaigns in Google Ads, and the management of your social networks.
We are also a Google Partner Agency and we offer you the most advanced tools on the market, such as Hub spot’s Gold Partner Agency and a team of professionals who will study your company in detail.
For us, each client is unique and peculiar, that is why we consider it necessary to know your business in-depth and also analyze your competition, as a preliminary step to designing a digital marketing plan completely adapted to your particularities and focused on increasing your sales, attracting more. traffic to your website and generating a good online reputation. If you need a free SEO audit, at URated Digital Marketing Agency we offer it to you so that you know how your website is and what you need to modify at the SEO level.
If you need a digital marketing agency, do not hesitate to Contact Us without obligation and we will be happy to work with you and increase the income of your company!
Don’t hesitate any longer and entrust digital marketing services to a digital marketing agency.
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