You have just launched your activity, your priority objective is its development and sustainability.
You want to launch a new product online, and you are
wondering what human and technical resources to allocate to your campaign.
The flow of visitors to your website keeps decreasing.
You want to improve your notoriety or develop your customer
relationship. In any case, you are tempted by the adventure of digital
marketing, however, you and your employees do not have the required skills; and
then, the digital transformation scares you a little ...
Discover the benefits of digital marketing.
Digital marketing
What is digital
marketing?
Digital marketing encompasses the mechanics and techniques
that aim to strengthen the notoriety of the company, increase its visibility,
promote or sell its products. Digital marketing uses digital channels,
including websites, blogs, and social media.
With advances in technology, its field of intervention has
been broadened to include applications and connected objects: smartphones,
tablets, video games, podcasts, etc. As a result, for visitors, information is
even more accessible; for the company, prospects also become accessible, and
their needs are identifiable: digital marketing has put the customer
relationship back at the center of the marketing strategy.
What are the
obstacles to the digitalization of very small and medium-sized enterprises?
One of the obstacles to the digitalization of the company's
activities is the transformation of its business model.
In addition, many companies see digitization as a problem,
because they have no vision of the benefits that this transformation will bring
them, in terms of opportunities and return on investment (ROI: Return On
Investment, ROI is a performance indicator that measures the profitability of
actions at the heart of the marketing strategy).
Work with a digital partner with confidence:
Contact: URated Digital Marketing Agency
Why should your
business develop a digital marketing strategy?
The reasons are certainly numerous, and it is obviously not
a question of abandoning prospecting and canvassing; However, the way of
prospecting has evolved, it is now carried out on social networks, where your
prospects, your customers, your suppliers, and also your competitors are
located. Let's detail what are the advantages of digital marketing for your
business:
Increase your visibility on the internet
Generate interest by posting high-quality, informative, and
unique content, including taking care of your natural referencing (SEO).
Animate your blogs and social networks through an inbound
marketing strategy that attracts prospects in order to convert them into leads.
Work on your brand image
Publish relevant content, and unite your community around
it.
Maintain the relationship with your prospects and customers.
Increase the conversion rate of visitors to your sites and
social media into customers.
Organize a competitive intelligence
Businesses that offer the same products or services as you
are also connected. Keeping an eye on the businesses in your industry keeps you
one step ahead of them:
Identify innovations and new market opportunities.
Find out what is being said about your business, and act on
it.
Evaluate the audiences and traffic of your digital media
Digital media are easily measured, in terms of traffic and
audience. The analysis of these indicators provides additional information on
the relevance of the marketing strategy, which should be adapted or readjusted
in real-time, depending on the context.
Find your future customers through digital marketing.
Digital marketing relies on extremely effective techniques
to help you generate a perpetual flow of new customers and retain them.
Your website
Your website is often the first contact your prospects have
with your company. The importance of its content and its design are decisive in
the continuation of the prospect-company relationship.
SEO
SEO brings together the techniques that allow you to get a
good place in the search engines.
Content marketing
Content marketing brings together techniques to use
published content in the right place for the right target.
Social media
marketing
It will promote your content and allow you to interact with
your target on social networks.
Online advertising
Online advertising attracts qualified visitors, whose demand
is consistent with your offer.
Email marketing
It is very useful for informing and retaining your customers and prospects directly in their email boxes.
Comments
Post a Comment