Online advertising continues to be one of the fastest growing areas of marketing alongside video marketing and content management for websites.
This is because users are increasingly replacing traditional
entertainment and information media to choose to find what they need on the
Internet. Do you know the types of internet advertising that a business should
use?
There are many ways to use the c reaction of marketing
strategy and, of course, online marketing to advertise your business. It's
a new way of advertising!
The Internet has reshaped the concepts of marketing, from
word of mouth, through print advertising or local advertising, everything has
changed.
URated Online Advertising marketing plan begins by
developing a strategy that answers a why before determining the how.
Identifying the needs of your audiences and then discovering how you can meet
them as a business to profit is a smarter approach than traditional
product-only advertising.
Keep in mind that when we talk about Internet advertising we
are not only referring to advertisements, we are also talking about the
content, the emails that are part of an email marketing strategy and, of
course, paid advertisements. All of these tactics will help you get incredible
results that will add to your sales strategy. Remember the importance of search
engines for your strategy!
These are some of the aspects in which resorting to this
type of platform will be useful for you and for which you should choose to
leave traditional advertising.
- A greater number of sales
and traffic to your website
- Multiply brand visibility
and notoriety
- Reach new markets
- Build customer loyalty
- Rescue lost conversions
- Optimal short-term results
- Direct conversions
- Positive ROI
Types of online advertising
1. Search Engine Marketing
Choosing and choosing when to display the advertising of
your product or service based on the search for keywords has become the
linchpin of the world of advertising. It's time to advertise on the internet!
Never before has it been possible to target only those who
are in your target audience, this has enhanced local advertising by providing
new opportunities. Even better, this advertising model only charges you when
someone clicks on your ad, so the more specific your marketing targeting, the
better.
To do this, you will need to work with a specialist in
obtaining costs per click, or a growth marketing company that works for hand in
hand with the purchase of digital advertising in search engines, to implement
the campaigns based on your budget.
2. Content Marketing or Inbound
Marketing
Inbound marketing is often referred to by the marketplace as
content marketing, which is valid because it allows you to solve your
customers' problems through content creation, consolidating your experience,
and keeping you as their company of choice. Similar to SEO, content marketing attracts
users to your content.
However, Content Marketing and Inbound Marketing have differences,
they are not the same. You could say that the first is a subset of the second.
Content Marketing is an essential part of the Inbound Marketing process.
Here you can discover several ideas for content marketing
that will help you.
3. Mobile marketing
Who does not have a smartphone today? But, in addition, who
does not live hooked, to a greater or lesser extent, to his mobile through his
email or social networks? Everyone! This is why mobile-oriented digital
advertising is so relevant.
It is undoubtedly the best way to reach users wherever they
are. National or local advertising has given way to global advertising:
wherever someone has a smartphone, your ads can reach it. Therefore, knowing
the mobile marketing tools that are applicable to your business will help you
optimize your strategy.
In Google AdWords display campaigns, you can target ads in
mobile applications, and even sponsor your own application on Google Play with
the new “Universal Application Campaigns”.
If you want to target your advertising to mobiles, you must
bear in mind that user behavior in this medium is different from that of a
computer. Choose a responsive web template and adapt the design and content of
your landing page to the maximum. Go for short and direct messages, neutral
colors and buttons with clear and proportionate calls to action. Remember to
always be consistent with your brand image.
4. Advertising with Facebook Ads
Facebook today more
than ever is one of the main options you should consider when investing in
advertising. In fact, it stands out above other platforms for offering the
advertiser segmentation filters that allow you to reach people with specific
personal characteristics such as age, studies, romantic situation, job
position, behaviors and specific interests.
If you are clear about your ideal client, based on the Buyer
Persona defined, you can obtain great results using this platform.
Designing a good advertising strategy in Facebook Ads is key
to obtaining results that reach your content. This strategy must be previously
thought out and be very clear to whom it will be directed to be successful.
There are currently 10 types of campaigns that Facebook
offers, each one focused on a particular objective. The most used are:
"promote your publication", "attract people to your
website", "increase conversions" and "increase video
views."
If you already have good content on your Fan Page or on your
blog, it is advisable to create a calendar to invest in specific days of each
month and promote your best publications. You will be able to increase the vitality
of the post and reactivate your fans to increase engagement and interaction.
As an added tip, try a video playback campaign. This type of
format in particular (and especially on this platform) is the one that
generates the greatest impact in the world of internet advertising. So take
advantage of it!
5. Affiliate Marketing
Affiliate marketing can be a great way to make sales as it
relies on outsourcing a sales staff to users who are selling your product for a small commission per sale.
In advertising through affiliate or affiliate marketing
platforms, 3 roles come into play: the advertiser, the webmaster, and the
intermediary who puts them in contact. The affiliate platform represents the
third role and helps brands and people who have websites, to reach an economic
agreement to show their ads.
Of course, as you can imagine, the platform takes a
percentage of the profits. This type of advertising has lost followers because
the market trend is to turn your website into your own affiliate platform where
the client gets everything they need.
6. Online Videos
Video marketing is a great way to make your product or service even more real to those who visit your website. Customer testimonials, product descriptions, and demonstrations are some of the audiovisual content that you can point to generate greater engagement among users with your brand. Keep in mind that a well-made and correctly titled video can generate quite positive SEO positioning, share, and engagement.
An example of this can be the ads inserted in YouTube,
Dailymotion, Vimeo, or Vine videos, which may or may not be avoided, but which
jump to the user before starting to play a video.
But this form of online advertising does not stop here,
since it also includes those banners or advertisements inserted on websites and
that is in the form of video. Videos have been shown to capture the attention
of visitors better than an ordinary ad, as they are fixed much faster in the
mind of the consumer. But this is only in the world of paid advertising.
Video marketing is migrating towards the specialization of
quality content that includes a more thoughtful production that, really,
provides the user with valuable information that they did not know.
Conclusion:
It is important to know all the tools that you can use for
your Internet advertising strategy, since it can generate satisfactory results,
due to the great relevance that digital platforms and devices have acquired
today and how easy it is to invest a part of your budget to reach more people.
Making proper use of the online tools that work best for
advertising URated Digital Marketing Agency will help you improve your
marketing strategy and reach the ideal customer you need. Keep in mind that you
can combine different types of online advertising, and generate a super a complete marketing strategy that helps you be present in all channels.
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