How to Increase Website Traffic Through Search Engine Rankings? | URated SEO Services

To date, we cannot talk about Marketing without, inevitably, involving the Web and Digital components in the complex of commercial actions.

At the base of digital strategies, there is more and more the company website. Being easily found is no longer a simply added value, but an essential precondition. Therefore, SEO activities should be structured in a synergic and systematic way upon the completion and modification of each company website.

What is SEO

Let's go into detail by defining exactly what SEO is, starting from its acronym: Search Engine Optimization.

We, therefore, refer to all those activities that aim to improve the visibility of a website on search engines, not taking as a reference only Google (despite the position of dominance on the market) but also all the other Yahoo, Bing, etc.

All this with the practical purpose of increasing the positioning in the SERPs (Search Engine Result Pages) or on the response pages to user queries.

ON PAGE SEO

The ON SEO PAGE or ON-SITE is the set of optimization activities carried out within the pages of a site. The ON-PAGE optimization, in turn, is divided into the technical programming area and the content one themes that we will deepen later.

This is the most important part of SEO activities, but alone it is not enough to produce a strong positioning of the site.

OFF-PAGE SEO

The part that completes the overall SEO is given by the OFF PAGE or OFF-SITE component, that is to say by the management of the incoming links to the reference site.

This aspect for search engines represents a particularly important signal about the authority of a site.

The Main Activities Related To SEO Services

SEO is a combination of technical planning and implementation of the right in key marketing strategies.

The site optimization process for search engines, therefore, involves a mix of activities, these are the main ones:

1. Technical Intervention These are the technical and programming measures necessary to ensure that search engines can access the site optimally and index its pages.
   
   
2. Correct preparation of contents (SEO copywriting) The contents (not only texts but also images and videos) present on the sites must be created in such a way as to respond to certain search criteria related to the scope of the site itself. This means that they must be clear (also in terms of page structure and text distribution) and above all provide useful information to users. As a result of this, they will also satisfy the search engine algorithms.
   
   
3. Link Building The authority of a site (which has a major in fl hence on the indexing of contents) also passes through citations and, even more so, from links on third-party sites, characterized in turn by a strong web reputation. This process (of SEO OFF) communicates to Google that a particular site o ers content or sells interesting products to the point of being cited, so it deserves organic relevance.

SEO Services and User Experience

To improve these signals, various technical measures can be applied, including:

• Optimize title and Description Tags to improve CTR
  
• Create detailed content to satisfy users and keep them on the site for a long time
  
• Use keywords LSI (Latent semantic indexing)
• Improve usability and UX
• Maximize page loading speed through appropriate technical solutions.

How search engines operate

To start proper SEO activities, it is important to understand the operational processes of search engines.

Schematically a search engine works like this:

• Context analysis (crawling) through the use of robots;
• Indexing (indexing) of the files examined;
• Creation of an order (ranking);
• User search response criteria (SERPs)

The Crawler analyzes the contents of the various pages of a site, evaluates their content and relevance to the keywords chosen for positioning, and, through an algorithm, gives a score.

The data collected within the various web pages analyzed are stored in an index database to be used later in queries. A query can be a single word or a phrase. The purpose of this process is to ensure that the user finds the information they are looking for as quickly as possible.

It should also be kept in mind that the most recent and innovative algorithms (especially those of Google) are based on the semantic analysis of the texts, and not only on the use of the chosen keywords.

Featured Snippet

Another aspect to focus on is that of the so-called featured snippets, or more simply snippets.

When you start a Google search for a popular keyword, in addition to the organic and paid results, extracts from the page may be shown in a special box positioned in the foreground at the top of the page. These are the snippets.

Snippets usually report the first 40-50 words of a site, but it can also be a subtitle, video, or image to give a direct answer to the query.

Understanding The Algorithms

There are several elements in common between Google, Facebook, Amazon, Alibaba, etc .: each of them has automated its content evaluation processes based on calculation methods and complex rules deriving from specially created algorithms.

To do SEO strategically, it is necessary to evaluate the known operation of the main algorithms to meet the needs of search engines.

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