The URated Digital Marketing Agency in addition to being a web agency is also The Best SEO Agency, our SEO consultants guarantee you a good positioning on search engines which is undoubtedly one of the best ways to promote your website. Our SEO team works hard to guarantee you results over time by increasing the ranking of your sector keywords and receiving leads.
SEO: What does it mean?
About 80% of visitors start their navigation from search
engines and this is a strong indicator of how a customer can benefit from
having a well-indexed site, our SEO agency will take care of just that.
The term SEO (Search Engine Optimization) in the web
language means all those activities aimed at obtaining the best detection,
analysis and reading of the website by search engines; in order to improve or
maintain a high ranking in the response pages to web users' queries.
The activity of our SEO agency determines above all the
increase in the ranking and therefore in the volume of qualified traffic
(specifically interested users) that a website receives through search engines.
SEO is part of a larger business, Web marketing. The
optimization activity carried out by the agency includes various technical
operations that are carried out on the HTML code and on the contents of the web
pages of the site; as well as on the overall hypertextual structure (including
interaction technologies).
Positioning a website means that it will have organic
traffic that is naturally obtained in Google results without having to pay
anything to the search engine.
For this type of activity, you must first of all take care
of your site carefully, our SEO consultants will carry out specific actions
ranging from structuring your site for specific keywords (keywords) to managing
the contents and creating a series of activities external to it to increase
its popularity.
In the process of positioning a website, it will also be
necessary to take into account the Google Algorithm since Google is by far the
most used search engine in the world, most of the SEO activities concern the
study of the Google algorithm and its periodic updates. . Our agency will
consequently, carry out the related actions to make the sites more
"welcome" to this algorithm.
Performance and SEO
A very important aspect, introduced recently when it comes
to SEO is related to the performance of the website.
It is useless to optimize images, texts, and all the basic
SEO procedures that we are going to operate if your site has a loading speed of
10 seconds or even greater! How the website itself is built also counts towards
loading speed.
The performances must be adequate to give the user the right
navigability, especially from mobile. The URated Digital Marketing Agency uses servers with excellent performance to guarantee the right
speed and thanks to our intervention we will make your website a splinter!
The importance of social media in SEO
Google and the other engines take into account the
"social signals" (signals coming from social media) among factors
that determine the ranking of a page. Basically, if a web page gets many
"Likes", comments and shares on Facebook, retweets on Twitter, +1 on
Google+ etc., it is a sign that it is considered and appreciated by users and
this determines a value also for the search engines. Research.
Therefore, the activity outside the site is essential, with
campaigns on social networks. The optimization of a site is functional to its
positioning in the response pages of the engines, which in turn is functional
to the visibility of the products/services sold. For more information on
social media, see our dedicated Social Media Marketing page.
Search Engine Advertising (SEA)
SEA on Google is carried out through the Google AdWords
circuit, the platform that allows you to create sponsored link campaigns; is
displayed in the right column of the page or in the first results (maximum of
the first three).
SEO differs from SEA (search engine advertising) in that in. In the first case there is no direct payment to the search engine to appear in its
results.
The payment mechanism for sponsored links is PPC (pay per
click), i.e. the advertiser pays a certain amount every time a user clicks on
his link.
The amount to pay, according to the logic of the auction,
depends on how many other advertisers are willing to pay, so those who bid more
will be higher in the results than those who bid less.
SEO and SEA both fall within the macro-activity of web marketing called SEM, or search engine marketing (marketing through search engines).
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