URated Digital Marketing Agency deals with the online promotion and growth of the client company's brand. The Mission of a Digital Agency is the study - implementation of customized Digital Marketing Strategies, aimed at improving the awareness of the client Brand among consumers and online communities, increasing the number of conversions and sales of partner companies.
What services does a URated Digital Marketing Agency offer?
URated Digital Marketing Agency is made up of Professionals
specialized in Digital Marketing / Web Marketing, with skills in both the
strategic and operational areas.
These specialists (each within their own role and skills)
work to translate the Digital Strategies studied during the Web Marketing Plan
into operational terms.
The Web Marketing Plan is the document that defines the
guidelines for choosing the Digital Strategy. Thanks to the Web Marketing Plan,
it is possible to:
- analyze competitors
online,
- study the strengths /
weaknesses of the client company,
- summarize its "value
proposition" of the partner company.
Within a Web Marketing Plan, the Web Agency also carries out
SEO - Social Audits, aimed at identifying the online identity of the client
Brand: SEO positioning of the website, notoriety and level of engagement of the
Brand on its main channels Social.
Once the customer's Digital Strategy has been defined, the
Agency implements the operational part, offering the following services:
- Web Design: website creation.
- SEO "Search Engine Optimization”: website positioning
- Social Media Marketing: opening and management of social profiles.
- SEM "Search Engine Marketing”: Keyword advertising and
Contextual Advertising
- Content Marketing: creation of original content.
- Web Copywriting: creating persuasive content.
- Digital PR: research for influencers, guest posting, link
building, engagement and community growth.
Digital Marketing professional figures: what tasks do the collaborators of
a Digital Agency perform?
What are the professional figures of a URated Digital
Marketing Agency? What are the roles that the collaborators of a Digital Agency
cover?
Knowing the main professional figures who "orbit"
around a Web Marketing Agency can be useful for interfacing with the
"right" professional in times of need.
1) DIGITAL STRATEGIST:
The Digital Strategist is a fundamental role, we could say
"strategic" for any Web Agency. This Professional must have good
skills in various disciplines: SEO, SEM, Web Copywriting, Content Marketing, Social
Media Marketing, Web Analytics, “KPI” analysis and monitoring and, above all,
must be able to coordinate and supervise the activities of his “Digital Team”.
Basically it is the Manager responsible for achieving the objectives requested
by the customer (in terms of increasing the brand awareness and / or acquiring
new customers / increasing turnover) by planning / implementing the strategy of
the partner company.
2) CONTENT SPECIALIST
(CONTENT MANAGER): specializes in creating valuable content (useful to
users and functional to the client company) for the web. The contribution of
this professional is essential because: 1) he creates "Editorial
Plans": the contents that will be promoted on corporate websites, social
media, blogs, etc ... 2) he is an expert in "Storytelling": to
promote the product or service of the client company, through the story of the
brand of the partner company, with the aim of emotionally involving the target
audience.
3) SEO SPECIALIST
(SEO MANAGER): this professional specializes in "SEO " -
"Search Engine Optimization" - the discipline that aims to position
in a "natural way" the contents of the client brand in the
"organic" search results of Google. This figure works
"closely" with the Content Manager to create and optimize valuable
content that can reach the top positions on the Google "SERP".
4) WEB COPYWRITER:
The Copywriter is the professional who deals with creating
"persuasive" and "engaging" content that arouses the interest
of the reader, in order to make him perform an action (registration, request
for information, purchase, etc. …) As you can imagine, this figure works in
synergy with the SEO Specialist and with the Content Manager.
5) SEM SPECIALIST
(SEM MANAGER): the SEM Specialist, expert in "Search Engine Marketing”,
has the task of promoting the client's content on the "paid " search
engine results. Basically, it deals with the creation, management, planning and
analysis of "Keyword Advertising " (“Google Ads”) campaigns on Google
and advertising campaigns on the main Social Media (e.g. " Facebook Ads
").
6) SOCIAL MEDIA
MANAGER: this professional deals with the management of the " Business
" pages on the main Social Networks and the optimization and management of
Social "Personal" profiles on the main channels (Linkedin Expert). It
also deals with the conception and organization of editorial plans aimed at
promoting the client brand.
7) DIGITAL PR MANAGER:
has the task of searching for, selecting and contacting influencers, bloggers
and online magazines, useful for positioning and promoting the client's business.
This figure also deals with the management of partnerships, link building and
engagement and growth of online communities.
8) DIGITAL KEY
ACCOUNT (KEY ACCOUNT MANAGER): in a well-structured web agency, the figure
of the Digital Key Account Manager cannot be missing. This professional figure
deals with the development and loyalty of the Agency's strategic client
portfolio. Its activity consists in contacting and managing customer relations
both online (direct email marketing activities) and offline (telemarketing
activities, personal selling, referral marketing events, etc. ...). Generally,
in smaller agencies, this role is covered by one or more Owners.
Why is it important to rely on a Digital Agency? To better manage the
"new" normalcy
To face the “new” normality more successfully, relying on
Digital Marketing Professionals has become crucial for both Entrepreneurs and
Small - Medium Enterprises.
In this particularly difficult era, marked by the
health-economic crisis caused by COVID-19, it is essential to know how to
manage communication effectively and efficiently.
Knowing how to communicate effectively means being able to
communicate with your customers by favoring listening, transparency and service;
“Forgetting” sales for a moment.
Only by giving more value to the "relationship”,
favoring sharing and engagement, will it be possible to carve out a "new
space" for the company, acquiring and retaining new customers.
Attention ... this does not mean that you have to forget to
"invoice"!
However, it is necessary to develop greater empathy with our
audience, using the channels that the web makes available to us in the best
possible way: institutional sites, social media, blogs, etc. ...
Knowing how to communicate efficiently means having an
adequate return on your Digital Marketing investment (more quality conversions,
more sales, greater turnover) depending on the budget invested.
By delegating your Digital Marketing to a specialized Web
Agency, you can focus better on your core business, saving time and investing
your money more intelligently!
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