SEO is the initials of Search Engine Optimization, that is,
Optimization for Search Engines, which are a set of techniques used to improve
the visibility of a website in the organic results of search engines such as
Google and Bing, for example.
Doing SEO is an essential practice of the creation and
development of professional websites, as well as a digital marketing strategy
since it is a procedure that includes several actions that must be carried out
regularly to optimize the position of the website in search engine results,
URated SEO experts will help you in this regard.
Good search engine positioning means that the optimized website should appear as high as possible in the SERPs (Search Engine Results
Pages) or Search Engine Results Pages, as the first page of results gets 75
percent of user clicks on search engines.
It is estimated that the first position in the results of a
search page (SERP) gets 33 percent of the clicks; the second, 15 percent, and
the third, 9 percent, meaning that the first three results get 57 percent of
user clicks.
Now that you know
this, would you like your website to be on the first page of search engine
results?
What are the benefits of great SEO?
The first benefit of a good SEO job is the generation of
traffic growth to the optimized website, coming from the results of searches
carried out by users to increase the chances of conversion and therefore
business, whether be it making online sales, subscriptions, or obtaining
prospects (leads).
SEO must be done inside (SEO on-page) and outside (SEO
off-page) of the website. The first includes the choice and use of the most
descriptive keywords of your business or company, along with the use of tags
(tag) and meta tags (meta tag) along with the title of the page (title tag).
Other factors are the number of words, the ALT descriptions
of images and videos, since search engines use text to identify
"objects" such as photos and videos, that is, any of these two
elements without an ALT description is not recognizable nor indexable.
Off-page or off-site SEO is the use of elements external to
your website that cannot be controlled directly, such as inbound links, better
known as link building; there are also the dofollow or nofollow links; the
inbound links or backlinks and the articles on your blog of your guests.
How URated experts do SEO?
1. We analyze your
website
We will do a thorough analysis of your current website: starting from the server where your site is hosted (the speed with which the pages are displayed counts for a good SEO) and even the organization of the content (information architecture) to know if it's easy for any user to check, or if there are duplicates or search engine penalties.
2. We choose the best
keywords
After reviewing which are the differentiators of your
business, we will choose with you the most useful keywords for your company or
your brand, with which we will focus on your customers and prospects, since
they will be the basis of the content of your website and a key piece in a good
SEO, in addition to being very useful for Link Building.
3. We do Link
Building
Getting good quality links for your website is another regular task that is key to a good SEO job, that is why we will work to get
well-valued websites by search engines to point to your website to improve
their positioning (SEO off-page), improve your authority and thereby increase
your importance in search engines.
4. We give you work
reports
Periodically we will send you reports on the position of
your website in search engines, compared to your competition, the ranking of
your keywords in various cities, Google Analytics results for your site, and an
analysis of your website so that you have a “snapshot”: is it blacklisted by
Google? Is it blocked in search engines? Are you indexed by google and bing?
At URated Digital Marketing Agency, we can help you do a
magnificent job of SEO. Click here, share your information with us and we will
contact you very soon.
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