The theme of the optimization for search engines (SEO for Search Engine Optimization ) is complex: there are indeed many technical terms from different areas within that Web SEO discipline. As a newbie in the field, concepts like SEO, SERPs, or backlinks don't speak for themselves. URated Interactive discover below an SEO bringing together the most important terms to know in the discipline of Web SEO.
Anchortext (anchor text)
The anchortext,
is a clickable text of a hyperlink embedded in a Web page. When you click on
the anchortext , you are directed to its target URL. This type of link is often
highlighted visually. The anchortext and target URL are shown separately, the
reader will see the anchortext that has been chosen on a web page but not the
URL.
In the source
text, the URL of the anchortext is integrated as follows:
<a
href="www.example.com"> Anchortext </a>
According to
the example above, the reader sees only the term "Anchortext".
In the field of
web referencing, we differentiate several kinds of links:
- A Brand Anchortext (Brand or target domain in the
name)
- Monetary Anchortext (contains a keyword related to money)
- Combination of anchortext (combination of currency
keyword and brand)
- Anchortext without brand or silver (contains neither
brand nor silver, for example there are links in this form: "Click
here")
Duplicate content
Some content is
called duplicate content when it is very similar or identical to content on
other web pages. Duplicate content has a negative influence on search engine
rankings and this is why you should refrain from this practice. Google prefers
high quality and above all unique content. If the crawler finds identical
content on different web pages, the one that will be disadvantaged by the
search engines will be the one that published the duplicate content last. As
part of the search engine optimization measures, duplicate content is targeted
and replaced.
Crawler (collector or indexing robot)
A crawler (also
known as a collector, crawler, web spider) automatically crawls the web for
specific criteria of web pages to crawl. The crawler acts autonomously and
automatically repeats the task assigned to it. Search engines like Google use
these robots ( searchbots ) to maintain their index . Thus, new web pages are
quickly listed because the existing index is constantly renewing itself.
Internal links
The internal
link of a website will lead to another page of that same website. Internal
links are also one of the most important tools of SEO optimization. First,
meaningful and well-placed referrals provide added value for the reader. In
this way, the latter will find the information sought more quickly. In
addition, the structure of a website is optimized through relevant internal
links. This relevant structure is also a quality factor according to Google's
evaluation criteria. Google's index reads this internal link structure and
takes it into account in its ranking.
Back link
We define a
backlink by a link from a website A leading to a site B. These inbound links
are important to improve its presence on the Web because they positively
influence the ranking of the site on search engines. A backlink from a
reliable, trust-inspiring web page with a relevant theme (quality factors
established by Google) counts as a recommendation for Google, which will
increase the trust index and therefore the SEO of the web page. The higher this
trust value is for a website, the more the links leaving that site will be
valued by Google. A website's backlink profile (number and quality of links) is
one of the most important ranking factors for Google and other search engines:
this is a central point of SEO optimization.
Linkbuilding
The
linkbuilding describes the construction of profiles targeted backlinks (links
back) . A successful link building strategy results from an increase in the
number and quality of backlinks. Since the backlinks are exclusively external
links, the optimization does not take place on the web page itself but through
the various contacts and connections with third-party web pages. Accumulating
such recommendations from external sites via backlinks is one of the most
important tasks of offpage search engine optimization.(also called Off-site).
This is an SEO optimization where the site is not changed per se, but rather
its "environment"). Google values websites that have a relevant and reliable
network of backlinks in its ranking, hence the importance of linkbuilding .
Link Juice
The link juice
, or "SEO juice", is determined by the distribution of backlinks on a
website. The number of links as well as their quality (strength, reputation)
contributes to this SEO juice. This link juice can be transmitted through a
link from site A to site B. The better the source of a backlink is evaluated by
Google, the more “positive juice” it will send to the target page.
Meta Description
The meta
description is a short text (up to approximately 156 characters), which
describes the content of an HTML document. It should indicate the orientation
of the content to the user in just two sentences. The meta description appears
in the list of search engine results (SERPs) as part of a snippet under the
title. If the webmaster does not include a meta description in his website,
Google will do it automatically for him by taking the first sentences from the
home page or by selecting portions of sentences surrounding keywords. As part
of SEO optimization, meta tags ( Meta-Tagscomposed of a description, a title,
and keywords) must not only be user-friendly, but also contain keywords with
high search volume. These are placed in the header of an HTML document.
Panda update
The Panda
update, also known as Google Panda, was installed in 2011. It featured a
permanent change in the Google SEO algorithm , so this is a fundamental change
in search optimization for search engines. As a result of this update, web
pages with poor quality content have seen their SEO drop dramatically. The
backlink-profileisn't the only relevant SEO factor built into this update.
Indeed, the bounce rate is also calculated by Google, as is the duration of the
visit to a site or the appreciation of the content. While unique and quality
content that brings added value to readers is valued in search results, content
that is duplicated and contains too many keywords is penalized. Since the Panda
update, the quality of content has a much greater influence on SERPs (search
results), hence the use of the leitmotif "content is king".
Penguin Update
The Penguin
update is strictly speaking a series of Google algorithm updates , which
spanned between April 2012 and October 2014. Like the Panda update, this update
had a big influence on SEO analysis. The aim of these updates from the leading
search engines is to control link spam and prevent manipulation of
results.research, so that they are best suited to users' expectations. These
new algorithms have been developed to counteract unnatural, legitimate and fair
search engine optimizations, namely: excessive link building, excessive keyword
use, and irrelevant link networking. Google's guidelines for Webmasters
prohibit these spamming techniques on the Web. Anyone who does not respect them
will see their site penalized by Google on their search engine.
Money-Keyword
The notion of Money-Keyword is used in English to characterize key terms that present a high volume of searchand therefore also strong competition. For example, "buy shoes" or "cheap smartphone". Of course, most online stores want to rank well with these highly sought-after keywords. If your site appears at the top of the search results list, potential customers will find you much more easily. Many of these top keywords are already indicative of intent to buy. In the case of the search "buy shoes", the Internet user wants to buy shoes, but he does not yet know where. In terms of paid search (SEA), these keywords in high demand generate a high cost per click (CPC). In the field of optimization for search engines, these " Money-Keywords Are to be used with care. Indeed, those who abuse these keywords can find themselves sanctioned by Google.
Keywords
A keyword can
be a simple word that summarizes the main line of a content particularly well
or a combination of several words. In the context of search engine
optimization, a keyword is a typical term that people will most often search
for in order to find information on a particular topic. Often a web page must
be optimized with specific keywords, so that the corresponding searches carried
out by Internet users bring up the web page in question as high as possible in
the search engine results.
"nofollow"
With the help
of the “nofollow” attribute, we can specify to Google not to take into account
the target of the links of your page in order not to influence its referencing.
To do this, the rel = "nofollow" attribute is added to the link in the HTML code. When
Google introduced this attribute in 2005, Webmasters were asked to mark links
that were not editorial in nature with the attribute “nofollow”. In doing so,
any manipulation of the backlink profile should be impossible and link
spamming, which was once a common practice, has therefore been brought under
control. As a rule, nofollow links today have a natural link profile and are
therefore taken into account in SEO analysis.
Landing page
A landing page
is a web page that has been developed for a marketing and promotional purpose.
By means of SEO optimization, a landing page is adapted thanks to very specific
keywords so as to be placed in the first results of the most relevant and
current searches in relation to the content of the site. A landing page can be
thought of as a digital flyer , on which you want to sell a particular product
or service. The essential contents, information, and invitations to actions (
Call-to-action ) must be represented on this page.
Penalties
Google's penalties are defined as penalties applied to a website in connection with its presence on the web giant's search engine . These sanctions can be manual, but also algorithmic. The visibility index of a site is reduced by Google and its ranking is found significantly deteriorated in the search results (SERPs). In general, any breach of Google's guidelines leads to such penalties.
On-page SEO
What is called
On-page SEO characterizes all web referencing measures, which have a direct
link with the website, that is to say everything that is found there. The
optimization of a page is here in the hands of the Webmaster only, and not of a
third party. These are mainly content orientation (research for relevant
keywords) and content optimization . However, structural and technical aspects
are also taken into account in the context of on-page SEO optimization.
Off-page SEO
Off-page SEO
takes care of measures that do not relate to what is visible and present on the
web. This concerns all the external factors (especially backlinks ) that
influence the ranking of websites on the search engines. The backlink - profile
( backlink profile ) being a central ranking factor, most of the efforts made
in Off-page therefore come under the establishment of links. For this, different
strategies are used.
Learn more
about On-page and Off-page SEO in our Digital Guide to Search Engine
Optimization Basics .
SERPs
SERP is the
acronym for " Search Engine Result
Page " , or the results page of a
search engine. A list is presented on the SERPs based on user searches and
contains Snippets (title, link and meta description) used to summarize each
result. Classification is made according to the relevance of each site. This
relevance is determined by the search engines thanks to certain factors such as
for example the evaluations of the users, the network of backlinks ( backlinks
), or the duration of the visit of the Net surfers on a site. The goal of all
actions taken in SEO optimization is to be at the top of the search results of
its potential customers.
SEO White Hat
White Hat SEO is, as the name suggests, the opposite of Black Hat SEO. Here, Google's guidelines are strictly followed . White Hat SEO is indeed completely detached from any spam tactic. Between these two different "schools", we find SEO Gray Hat . This last method is the most used in the field of optimization for search engines. It is about a middle ground where Webmasters respect in principle the instructions of Google, but where they also take some liberties by using certain tricks which are not accepted by Google.
Title-Tag
The Title-tag includes the title that will represent the website on search engines. The Internet user can directly access the website via this link in the form of a title. A short, precise and convincing formulation is essential to obtain a click-through rate that meets your ambitions. The Title-Tag is one of the Google SEO factors and is therefore taken into account in on-page search engine optimization. A unique title should be associated with each URL and ideally this title should highlight the main keyword of the content.
Contact Us
Comments
Post a Comment